Mohammed R. Byrouthy (Left) happily displaying the award
Japan Motors Trading Company Limited (JMTC), which has the strongest After-sales Brand Power for both Nissan and Yamaha products, was adjudged the best automobile service workshop company in 2014 at the 2 nd edition of the Brand Excellence Awards.
This year’s event, which was held last Friday at the Golden Tulip Accra, was under the theme: ‘Building a strong brand for business growth’ and organized by the Centre for Brand Analysis.
Organized by Premier Brands Ghana, the award seeks to identify exceptional brands and reward them for their excellence.
The maiden edition of this scheme saw 40 brands awarded as Ghana’s Super Brands.
Japan Motors was praised for having the strongest After-sales Brand Power for both Nissan and Yamaha, notably its Saturday Express opening, Mobile Service Van, which provides professional maintenance service at the doorsteps of the customer.
This service extends to even used Nissan cars not purchased from the company.
Part of the citation took into consideration the company’s nationwide connectivity in terms of branches- Kumasi, Takoradi, Tema and Tamale and most importantly the genuine spare parts availability nationwide.
Present to receive the award was the General Manager , After-Sales of Japan Motors, Mohammed R. Byrouthy .
He was accompanied by Hilda Peasah, Marketing Manager and Amadu Abukari, Parts Manager.
In his acceptance speech, Mr. Mohammed R. Byrouthy commended the organizers for acknowledging the immense contribution of his business in the country, stressing that such effort would go a long way to boost Ghana’s economy.
Japan Motors, he noted, would eschew complacency and come out with more innovative ways of adding quality and efficiency in its After-sales Service.
On her part, Mrs. Hilda Peasah noted that the After sales service sells the next car because ‘the customer, after every 5,000km, is continuously in touch with our Service Center nationwide.
Japan Motors fully adopted Nissan’s approach to Good customer care through the Nissan Sales and Service Way (NSSW), which basically involves Plan, Do Check, Action (PDCA).
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