Respected music videos director, Clarence Peters, has been nominated in the newly introduced Absolut Transform Today Award category of the 2014 MTV Africa Music Awards. Peters, a renowned music video director across the continent, is up against Tanzanian-born, South African/British-trained designer, Anisa Mpungwe; Leti Arts, a Ghana backed start-up, which brings Africa’s rich mythology to life through cross-platform interactive digital comics and mobile games; Rasty, South African graffiti and tattoo artist.
According to Sola OKE, Marketing Director of Pernod Ricard Nigeria, ‘In each generation, there are a handful of artists who leave a transformative mark, and the MTV Africa Music Awards most certainly celebrates these artists. As the perfect platform, ABSOLUT has proudly sponsored a new category, ‘Transform Today Award by Absolut,’ which forms part of ABSOLUT”s Transform Today campaign, aimed at celebrating the power of individuals who transform their environment through their creativity and vision. We are excited to celebrate people like Clarence Peters for their involvement and achievements through creative collaboration.’
Absolute is giving its consumers a lifetime experience for their loyalty to the premium vodka over the years. The activations include series of cocktail fiestas where inspiring and creative minds can mix and own their special and signature cocktails. Also as partners of the Transform Today category of the MAMAs 2014, Absolut Vodka is giving 5 lucky winners a chance to win VVIP tickets to the MTV Africa Music Awards in South Africa.
To qualify, consumers who are 18 years and above need to buy 2 bottles of Absolut Vodka from any Shoprite Store, Park & Shop or other neighborhood outlets and they can also win when the Absolut Mystery Shopper spots them drinking a bottle of Absolut in Lagos, Port Harcourt and Abuja.
Finally, young Nigerian can get special invites to the Absolut activities and win VVIP tickets to the MAMAs when they visit and comment on the Absolut Vodka page https://www.facebook.com/AbsolutVodkaNigeria or follow the fun crew @AbsolutVodkaNig to transform today
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