Emirates Airline Lands At Dubai Mall

Sheikh Ahmed and other officials of the airline seconds after cutting the tape to open the official shop

SHEIKH AHMED bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline & Group, has officially launched the newest Emirates Official Store and the Emirates A380 Experience – the Middle East’s first public A380 flight simulator – at the Dubai Shopping Mall.

Located at The Village at The Dubai Mall, the Emirates A380 Experience http://emiratesa380experience.com/ introduces visitors to the flight deck of the world’s most modern aircraft, allowing guests to experience the thrill of landing and taking off from 12 of the world’s busiest airports in different weather conditions.

Guests will be scored on how well they navigate the aircraft, allowing them to compete against family and friends.  This is the airline’s second such project, having launched the Emirates Aviation Experience in London last year to a strong public reception.

‘Emirates is the largest operator of the A380 with 47 in our fleet, and it is an immensely popular aircraft with our customers. We are delighted to present aviation enthusiasts with another unique perspective to the world’s largest passenger aircraft with the Emirates A380 Experience. Based on what we’ve seen in the UK, we believe the Emirates A380 Experience will be a very popular activity for mall visitors, as well as for team building activity from corporate groups,’ said Sheikh Ahmed.

‘By bringing the Emirates A380 Experience and the Emirates Official Store to Dubai Mall, we aim to connect with a broader audience in a high-traffic lifestyle environment and provide them with a piece of the Emirates brand experience regardless of when they next travel,’ he added.

Guests of the Emirates A380 Experience will have the chance to fly past Paris’ historic sites, soar over the canals of Amsterdam, and take in Hong Kong’s unmistakable cityscape, all on high-definition screens.

The newest Emirates official store file://dxbdcfs13v1/Groups$/MEDIA/Group%20Service%20-%20NSPD%20-%20Skywards/Corp%20Comms/Merchandise/2014/Dubai%20Mall%20Project/emiratesofficialstore.com/ carries the airline’s full range of merchandise from model aircraft and clothing to the Little Travellers’ collection and travel accessories.

It is the airline’s 10 th retail location in the region and its first outlet in a mall.

 A business desk report

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