Tigo makes major comeback in data subscription

Telecommunications provider, Tigo in the month of February made a major comeback in its data subscriber base.

After losing about 80,000 subscribers in the month of January, it regained about 179,000 data subscribers in February.

This was reported in the monthly telecommunications market share report issued by the National Communications Authority (NCA) for the month of February.

Data subscription in Ghana increased by about 3.3% in the month of February, 2014.

The total industry subscription increased from 12.4million to 12.8million.

This pushed the data penetration in Ghana from 47.4percent to 48.8percent.
Tigo’s significant increase in subscriber base in February shot up its total subscribers from about 1.5million to a little over 1.6million representing a 12percent growth.

Tigo’s market share hence is up from about 12percent to about 13percent.

Tigo was closely followed by Vodafone which increased its subscriber base by about 172,000 in the month of February.

Its subscriber base increased from a little under 1.9million to 2million subscribers representing about 9percent growth.

Vodafone now commands about 15.9percent of the total market share.

Market leader, MTN seems to be losing ownership of its market share. Though it recorded about 51,000 new data subscribers, its market share declined from 54.2 percent to 52.9percent.

MTN’s subscriber base is now about 6.8million.

Airtel’s data subscriber base increased by about 14,000 in the month of February.

The total number of data subscribers increased from 1.96million to a little under 1.98million.

Airtel now owns about 15.4percent of the total market share.
Expresso which now commands just about 0.4percent of the total market share recorded 105 new subscribers in February.

Total number of subscribers hit a little under 51,000.
Only GlO recorded a decline in its number of data subscribers.

Glo lost about 3000 subscribers in the month of February hence its market share declined from 2.5% to 2.4% in February, 2014.

Its subscriber base totaled about 305,000 at the end of the February.

By:  Anim Kwaku Boadu/citifmonline.com/Ghana