Carmen Bruce-Annan, Head of Brand and Corporate Communication at Vodafone Ghana, has left the business to pursue other interests.
Carmen, who has been with Vodafone Ghana for three years, was poached from Zain Ghana, now Airtel in 2010.
During her tenure, Carmen pioneered transformational efforts that propelled Vodafone to become one of the most admired brands in Ghana.
She helped deliver nearly 30 international and local awards in just three years, including PR Organisation Of The Year, Best Mobile Brand, Telecoms Company Of The Year, The Most Innovative Telecoms Company of the Year and CEO Of The Year.
She also developed a high-performing communication team and built an internal communication function that led to record achievements in the organisation’s Employee Net Promoter Score, which measures employee knowledge and confidence in products and services.
Carmen was the creator of the vastly successful ‘HealthLine’ television and radio shows, and is currently the only female to have created branded content to have won three ‘TV Show Of The Year’ awards from the Chartered Institute of Marketing (Ghana) for both HealthLine and the ‘Touching Lives’, which she helped to launch in Ghana.
She was also the brain behind the launch of West Africa’s first medical call centre ‘255’, that provides affordable, expert medical advice.
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