Kaywa urges artistes to focus on being more creative

Tuesday 8th April , 2014 10:07 am



Dancehall music has been trending in Ghana lately. The good fortune being enjoyed by the genre came about after Shatta Wale’s infamous rants during last year’s Ghana Music Awards. The rants and the ensuing music released catapulted Shatta into a household name and the rippling effects have seen a boost for the Dancehall genre which has heavyweights like Samini, Stonebwoy, Kaakie and others churning out hit after hit to feed the insatiable appetite of fans.

However, the growth of the genre hasn’t gone without raising eyebrows. The initial rants by Shatta Wale, last year, accused Charterhouse and Samini of sabotaging him and other dancehall artistes. The rant was replied by Samini. Rant after rant, Dancehall has gained attention and is the toast of many music lovers now.

Now music producer, Kaywa, has advised Dancehall artistes to desist from inciting people but rather concentrate on being more creative.

In an interview with enewsgh.com, he said “Dancehall is trending now and the artistes feel the need to say certain stuff to ignite certain feelings which will not help the industry. An industry should be about creativity to entertain and not to incite people; it’s a business with people and should have boundaries for it to benefit us the creators and the fans.”

He lauded Fuse ODG, Sarkodie, Castro and other musicians working so hard to get Ghanaian music international appeal.

“Ghana music is everywhere now, the new generation including Fuse ODG, Sarkodie, Castro and the rest have taken the music out there massively, wherever you travel now, when you mention Ghana, you can use certain names and terms from our music to give the people a clear picture of who we are and represent. It has marketed the country in different ways. Commercially it’s working well for us and it sure will get better.”

Kaywa, born David Kyei, is an award winning producer. In recent times, he’s been behind most of the hit songs in Ghana, including Castro’s Odo Pa, which features Kofi Kinaata and Asamoah Gyan.

Kojo Akoto Boateng/citifmonline/Ghana