Nigeria’s leading urban radio station, The Beat FM, has announced the kick off of a new hip hop show to discover and promote budding rappers in the Nigerian entertainment scene.
Produced in partnership with premium cognac brand, Hennessy, the show will select the hottest rappers in town who will battle for bragging rights as the hottest rapper in Nigeria.
“The VS Class” which kicks off from April 10th,addresses various Hip Hop conversations including Hennessy’s image as HipHop’s number one spirit as well as the celebration of hip hop, both in the local and international entertainment industries. Along with selecting the next MI or Jay Z among the rap contenders, the show will also feature some of Nigeria’s rap icons who have marked their names in the hearts of many.
Veteran OAP and Programmes Director at the Beat FM, Olisa Adibua said, “The VS Class is the first of its kind in Nigeria. Apart from having conversations on the growth of Hip Hop in the Nigerian entertainment scene, we are also searching to promote young rappers by giving them a platform where they can develop their talents to the maximum. The hottest rapper from this competition is definitely in for a treat.”
The show, which is sponsored by Hennessy will feature two episodes in 2014 and have guest judges including veteran rappers and DJs in the Nigerian music industry. The show will also honour rap icons in the Nigerian rap scene. These rappers will be placed on The VS Class Wall of Fame.
Auditions will kick off on Sunday, March 30, 2014 and up and coming rappers can register now by sending “Hennessy” and their names to 39405. This qualifies you to take part in the auditions, which will hold at the Beat 99.9 studio, 27, Keffi Street, Ikoyi, Lagos.
Since inception, Hennessy has influenced various music genres, ranging from classical to jazz, funk, soul, Hip-Hop, R&B, rock, latin, pop and electronica. Hennessy has taken the “art of blending“ to a different level by organizing outstanding initiatives with some of the world’s finest hip-hop and R&B artists.
Over the years an impressive list of artists and musicians have manifested their appreciation of Hennessy in numerous ways. When it comes to Hip-Hop and modern-day R&B, the relationship between artistes and Hennessy is a full-blown pop culture phenomenon: artists like 2 Pac, Snoop Dogg, Eminem, MI, Naeto C, eLDee, among many others.
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