Origin8, an advertising agency in Ghana, has received its Century International Quality ERA Award (CQE) in the Diamond category for 2014 at the InterContinental Convention Hall in Geneva, Switzerland.
The current recognition brings the company’s total BID Awards count to four (4), with the first one coming in 2003 in the Gold category, second in 2006 in the Platinum category and the third in 2007 in the Diamond category.
At a meeting with the Advertising Association of Ghana (AAG) on Thursday, Origin8 unveiled its new award as acknowledgement of the support received from the Association.
Mr William Ansah, the Chief Executive Officer of Origin8 mentioned at the meeting that the group stood a chance of winning an award when they extended their services to include marketing, public relations, events, signage, sports management and research which influences their creative input in satisfying customers.
He said the company which has been in existence since 1997 has now signed on to be committed to quality and to be accessed yearly based on performance.
“We have yet again deepened our footprints in the advertising and marketing landscape in Ghana. As a company, our internal motivation was to put Ghana on the world map of advertising and marketing again. It didn’t matter how long it would take; we just kept on focusing,” he added.
Origin8 got on that platform because of the lives they have touched with varying solutions to both national and multinational companies, and other governmental and non-governmental entities.
In his response, the Executive Director of the Advertising Association of Ghana, Mr Francis Dadzie said it was necessary that companies in the industry expand their services and expertise as they advance.
He urged the creative designers to suggest new methods to clients and introducing them to new introduce rather than taking orders even when the client’s choice is not perfect.