As part of the activities of the Social Media Week 2014, Red Media Africa and The Future Project hosted SME-Support clinics where experts in online and social media gave free practical consultancy to over a hundred young people who run on work for Small and Medium Eterprises or Non-Governmental Organisations. The event held for three days – 17 – 19 February at the RED Corporate headquarters and was made possible by Nigeria’s leading employability portal, Aiki.ng.
“Aiki.ng is created and committed to using technology to solve the problems of employability that have now become an urgent challenge for Africa,” said Bukonla Adebakin who is Project Associate with The Future Project. “In facilitating this crucial event during Social Media Week, it has once again given practical help to youmg people committed to join creation and expanding access to opportunities.”
In social media engage with over a hundred young SME owners and NGOs giving them a lift and strategies to expand their business, drive profitability/causes using the social media. The event also featured one on one special clinic for the participants with peculiar issues.
The 3-day event had seasoned speakers including Managing Director of WildFlower Pr, ‘Oma Areh; Managing Director of Inversion Integrated, Brian Oji; Founding Partner of RED, Adebola Williams, Associate Editor of Y! Magazine, Tunde Kara; Project Associate with The Future Project, Bukonla Adebakin; and Team Lead of Red Marketing, Emilia Tobi.
“We are very excited to partner with The Future Project on Aiki.ng, in using technology’s unique strengths to solve urgent problems for Africa’s youth,” said Ugochukwu Nwosu, citizenship manager of Microsoft Nigeria.
“As we begin to impact and support entrepreneurs, artisans and other in the job market, we are excited to combine both online and offline engagements to ensure a wholesome solution to the challenge of employability and access to jobs and opportunities.”
Some of the Topics discussed were Shaping and Creating My Business On Social Media, Maximising and Exploring the Market(Profit/Non -Profit)Using Social Media Tools, Developing Something That Audience Will Buy and How Do I Increase my Twitter and Facebook Audience Without Breaking the Bank?
The event also featured one-on-one special clinics for participants with peculiar issues.
Content from the event will be uploaded exclusively on aiki.ng. The insights from the event can also be shared on Twitter via the hashtag #AikiSMEClinics.
About Aiki Nigeria
Aiki Nigeria is an employability program that seeks to bridge the gap for job seekers, entrepreneurs, artisans and school leavers by providing network of accessible opportunities from various openings. We plan to achieve this by up-skilling young people to meet the requirements set and agreed with employers, eliminating the impasse that usually occurs in recruitment process.
About Red Media Africa
Red Communication is a PR & Communication firm under the parent company, RED. An innovative media group focused on Africa, RED’s vision is to excite and empower an evolving generation through the media’s limitless possibilities. Built across tools and platforms, its Communication Division holds Red Communication, Red Marketing and Small & Medium, and YouthConnect; and its Content Division holds the Y! brands, including Y! TV, Y! Magazine, YNaija.com, Teen Y!, Y! 2015, the Y! Tech 100 and the Y! Annual Black Ball/Y! 100 Most Influential List.
It also anchors a development firm, The Future Project Africa, which co-presents Africa’s leading youth platform, The Future Awards Africa, and other projects including the Nigeria Symposium for Young & Emerging Leaders and The Future Enterprise Support Scheme.
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