Tigo, the mobile network operated by Millicom Ghana Ltd. has had its subscriber base shoot up from 3,933,195 to 4,014,487 representing 14.51 percent of the mobile voice market share in Ghana.
This is contained in a Mobile Voice Market Share report for November 2013 released by the National Communications Authority (NCA).
This impressive performance follows modest gains the network giant has been making since April 2013 and it comes against the backdrop of losses suffered by some competitors within the industry.
Tigo and Vodafone were the only operators in the market who added to their subscriber base during the period under consideration.
Overall, the mobile telephony market has witnessed some level of growth in terms of subscriber base. For instance, mobile voice telephony has grown from 27,591,722 subscribers recorded in October to 27,665,572 as at the end of November, 2013 showing an increase of around 0.3 %. Ghana currently has a mobile penetration rate of around 106.0 percent, representing one of the highest in the world.
Tigo’s recent gains are seen as a direct translation of the vigorous improvement in the service delivery standards by the network operator as well as the rolling out of various services unto the market.
Commenting on Tigo’s performance, Adil El Youssefi, General Manager said “Tigo is happy to see its efforts yield positive results”.
He added even though the Ghanaian telecom market has become very competitive, Tigo believes this fete is just the beginning of greater results to come; mainly because of the great initiatives, which are being put in place.
He further stated: “We have, in the past couple of months, focused our attention on strengthening the fundamentals of our business operations by investing in the things that our consumers care about. i.e. introducing talk and internet packages that speak to the consumers’ needs, engaging in CSR activities that have meaningful impact in the lives of Ghanaians and making significant investments into our network infrastructure.
We will use this opportunity to thank Ghanaians, especially our consumers for choosing us.”