Unilever launches programme for children

Unilever Ghana Limited has re-launched the “GROW FM” campaign aimed at improving the health and well-being of children in Ghana.

The campaign forms part of Unilever’s strategy to improve the health and well-being of one billion people in the world.

Speaking at the launch of the programme in Accra, Mrs Sylvia Acquah of Unilever Ghana said GROW FM was part of the organisation’s behavioural change programmes designed to influence the behaviours of children using interactive music.

“This year, the programme will be carried out in three regions in Ghana, namely Ashanti, Greater Accra and Western, and our target is to reach one million kids in the first year, which represents 25 per cent growth over what we achieved last year,” she said. 

Mr Annang, the National Director of Physical Education of the Ghana Education Service (GES), on behalf of the Minister of Education, said the GROW FM campaign was linked to the government’s policy on child health care and child education and added that, “the goal is to inculcate healthy lifestyle practices into these young minds for them to grow in healthy and fulfilled adults for a vibrant national workforce”.

He also said the government would continue to make primary education a priority in its better Ghana agenda by distributing free laptops, exercise books and school uniforms.

Mr Annang commended Unilever for the initiative and appealed to teachers and schoolchildren to embrace the concept rolled out by the organisation.