The Ghana Football Association (GFA) has unveiled five-year league sponsorship deal worth $10m with a local bank, First Capital Plus.
The deal was unveiled as a ceremony in Accra on Tuesday evening witnessed by the country’s Minister for Sports Elvis Afriyie Ankrah.
As part of the deal, the Ghana top-flight league will now be called the First Capital Plus Premier League.
John Kofi Mensah, the CEO of First Capital Plus, welcomed the five-year agreement saying they want to help develop football in Ghana.
“We’re proud that our deal with the GFA give us the opportunity to extend our support to football clubs across the country,” he said.
“It is important that we take the time to partner with the right organisation to help in the development and promotion of football – the sport which is loved by all Ghanaians.
“We think that the decision to support Ghana football to develop Ghanaian talents is the right decision and we want to help in lifting the image of Ghana through football.”
Ghana FA Kwesi Nyantakyi revealed that First Capital Plus will enjoy huge publicity benefits with its sponsorship of the league and called on other companies to come on board and support the league.
“I think today’s deal demonstrates the confidence that exists within the GFA and within Ghanaian football in general,” Nyantakyi said.
“It is a very positive sign to the market that such a strong banking brand like First Capital Plus has invested in the league and this will alert companies of the potential that exists in Ghana Premier football.
“We have a very good broadcast deal with continental television broadcaster SuperSport which will ensure that First Capital Plus will get huge mileage for its sponsorship.
“We also have reciprocal agreements with radio stations for take commentary of league matches for free in exchanges for free adverts for our league sponsors which is another huge benefit First Capital Plus will enjoy.”
The deal comes just one day before the start of the second round of the league after the first round of the top-flight was played without a sponsor.
The bank has ventured into football sponsorship at a time that the Ghana Premier League is enjoying successes with its continental television broadcasting deal with SuperSport.
First Capital Plus, a former savings and loans company, became a universal bank in August last year after its huge successes in the savings and loans industry.
It is the first bank in Ghana to sponsor the country’s top-flight league.
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