After hearing the hit song “Toh bad” by Niyola I was interested in getting an interview with E.M.E’s First Lady. Niyola is signed to Banky W’s record label Empire Mates Entertainment she is label mates with stars like Wiz Kid, Skales and Shady, I was interested in her relationship with them.
Niyola explained to me that her label mates are like brothers to her, they’re very protective over her when she is talking to guys “especially Shady and the boss Banky”.
After the introductions and her giving me the gist on her relationship with label mates, we got stuck in to the music side. Toh Bad was a song that generated Niyola a lot of success, the video explores the trials and tribulations of relationship when someone in the relationship gets famous. I was eager to know if this was based on a true story, I asked Niyola if this experience had happened to her before. She explained to me that it was “partly true, but not entirely it steams from emotions that I felt at that moment”.
Comparing Niyola’s music is hard, there is a varied sound. If you listen to “Toh Bad” you may feel like crying, it’s music you sing in the shower or listen to after an argument with your partner. However “Crazy” is completely different it makes you dance, jump around, it strikes a feeling of happiness in your heart. I asked her about her varied sound, she had this to say “I just try to picture what I want the listener to feel with each song and that inspires the sound, lyrics and beat”.
Being in the first half of the year, I wanted to find out what music we can expect from miss Nini for the rest of the year. Well we can expect a lot from Miss Niyola more singles, features and hopefully an album.
It seems like 2014 is going to be a busy year for the singer, aspiring to work with some of greatest in the industry including “Justin Timberlake, Pharell Williams, Waje, Don Jazzy, Beyonce and R.Kelly” we may find an interesting surprise when we hear her album.
The Nigerian music industry doesn’t have a lot of mainstream female artist, I asked Niyola on her thoughts. She said “When I started out there was only three of us, there’s an increase in the number, a great improvement”. Niyiola had some advice for females trying to get into the industry “be sure of your strengths, try not to do anything because someone else did or is doing it. Be versatile and stay positive as a lot will try to drag you down. It’s a lot of pressure”.
After giving out some great advice for industry newbies, she had a message for her fans, “I am grateful to have your support and to always put God first because I do”.
Let me know your thoughts on Niyola’s music and how you feel about her interview, tweet me @Bisoye_
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