Scores of time bound advertising billboards dotted around Accra are outdated, as most of these billboards are projecting events which happened months ago, the Ghana News Agency observed during a tour of Accra.
GNA observed that most time bound billboard advertisement for the December 31, 2013 Watch Night services are still scattered along major streets in the capital, misinforming the public.
At the 37 Military Hospital and Professor Evans Atta Mills High Street, a billboard projecting MTN’s festival of Nine Lessons and Carols an event which took place on December 19, 2013.
It was observed at the Rawlings Park that a billboard with information about the “10 to Bee,” auditioning which took place on November 1st and 2nd, 2013 at the National Theatre, organized by D’Imago and Viasat 1 was still there.
GNA also spotted Trinity Baptist Church billboard around the “Banku,” junction at East Legon, advertising the December 31 Watch Night service.
At Madina Social Welfare, another outdated time bound billboard advertising the All Africa Trade 2013 which took place on December 10 to 14 and organized by Hopeline Institute.
At the National Theatre, Christian Youth Conference event on December 27, 2013.
At Adabraka GNA observed “Ripples of Love,” mounted billboard for a seminar held on September 18 to 20 last year; whilst another billboard located at the Asylum Down “Super Natural Invasion 2013,” by Prophet Dr Akwasi Prempeh Ministries, an event which was held from October 27 to November 3, 2013.
Alive Chapel International’s 31 December “Night of Signs and Wonders,” billboard located on the Independence Avenue road opposite Environmental Protection Agency.
The Victory Power House Ministry also mounted a billboard at Asylum Down titled “Walk Into 2014,” an event held on December 31, 2013.
Unibank had also mounted a billboard around TUC about a promotion which elapsed in October, last year.
Power House Ministry also mounted a billboard at Adabraka, an event which was held on December 30, 2013.
In an interview with the Ghana News Agency, Mr Francis Dadzie, Executive Director of Advertising Association of Ghana (AAG) said time bound advertising billboards were to be removed immediately after the event by either the organizers or the Assembly.
He described the current situation where time bound events billboards were still left out months after the advertised event, as indiscipline and called on the metropolitan, municipal and district assemblies to enforce the laws on mounting of time bound billboards.
Mr Dadzie said the AAG would continue to work with MMDCAs to instill positive impact that would promote the industry.
Mr Dominic Owusu Mensah, a teacher, also told the GNA that the situation was causing public nuisance.
Meanwhile, AAG, which is the umbrella body of the country’s advertisers, had expressed interest in joining forces with the La Dadekotopon Municipal Assembly (LADMA) to sanitize outdoor advertising in the municipality.