Goil Goes To Obuasi

Date published: February 3, 2014
 
 
From Sebastian R. Freiku, Obuasi
 
Ghana Oil Company Limited (GOIL) last week Thursday extended its operations to the mining town of Obuasi in the Ashanti region, with the commissioning of a service station at Bête, a suburb of the community.

The new filling station, construction by Attachy Constructions, would be managed by Mrs. Margaret Ennin.

It is among 10 new stations, including those at Nungua and Teshie in Accra, to be commissioned under the rebranding concept of the oil marketing industry in the country.

GOIL has since May 2012, announced a new brand logo and also re-branded its image. The new logo, centered around a ‘G’ with wind vanes in various shades of orange rotating in an anti clockwise fashion, seeks to present a dynamic action oriented company and with ‘GOIL,’ and ‘Good Energy’ written below in grey to represent  movement, energy, progress, warmth and growth.

The new face of GOIL is as a result of the rebranding concept mooted by Kojo Bonsu, mayor of Kumasi and a member of the GOIL Board of Directors of the company.

Mr. Kojo Bonsu said he saw the need to rebrand the company in order to regain its customers in the face of competition explaining that, as the leading indigenous oil company, the rebranding would place GOIL in readiness to compete effectively in the oil industry.

He indicated that the rebranding was a reflection of the company’s commitment to grow the business by being better positioned in the minds of all ‘our stakeholders, including our employees, consumers, regulators, investors and even our competitors.’

Commissioning the new Obuasi GOIL service station, the Deputy Ashanti Regional Minister, Samuel Yaw Adusei said the company had carved a niche for itself by passing the test of time in the face of stiff competition.

He said GOIL had contributed to the growth of the economy and urged workers to maintain the standards it has set for itself over the years.

The Minister indicated that Ashanti region has the highest number of filling stations in the country, including those of GOIL, and called for higher patronage of its products by all stakeholders.

The Municipal Chief Executive for Obuasi, Mr. Ofori Boadi stressed that customer service was important for the growth of the company, especially when it is still in the process of rebranding.

Prof. W.A Asomaning, Chairman of the GOIL Board of Directors, said the company, which was established in 1960 has 181 stations across the country and    would spread further under its rebranding concept.

Mr. Patrick. A.K Akorli, Managing Director of GOIL said the company, initially owned by Italians, AGIP, changed ownership in 1974 when the NRC acquired all shares and metamorphosed into GOIL until it was put on divestiture in 2004.

The MD said GOIL is currently wholly Ghanaian owned (51% by Ghana Government and 41% by individual indigenes.

He called for support for the company with their purchasing power as it deals in the right petroleum products and related products particularly fuels, liquefied petroleum gas (LPG), lubricants.

Mr. Akorli said GOIL’s philosophy is to continuously improve and provide varieties in terms of its products and service delivery through product differentiation in the region of fuel oils.

 
Pix: GOIL Board chairman Prof. Asomaning symbolically filling his GN 2887-09 vehicle at the new station