MTN Heroes of Change, a mission by MTN to identify and recognize heroes who have provided unconditional services to their communities, has started showing on several television channels in the country.
After about six months of research and filming all over the country, the 13 episode series has started showing on Crystal TV (7.30pm); Metro TV (8.00pm); Multi TV (8.00pm); eTV Ghana (8.00pm) and TV Africa (8.30pm).
Directed by Ivan Quashigah for his Farmhouse media production house, the series will be telecast on Sundays over the next 13 weeks.
Launched in July last year at the Alisa Hotel in Accra, the project is an initiative of the MTN Ghana Foundation that sought out men and women as well as young and old who have sacrificed their energy, time and other resources to improve their communities and helped to brighten the lives of people around them.
Members of the public were encouraged to nominate their heroes. Teams were then dispatched into the communities to verify their stories.
MTN Ghana Foundation sources have explained that the public were asked to nominate their heroes who had dedicated themselves to making life better for people in their communities in five clearly spelt-out categories.
The categories were segmented into community crusader, social protection, health, environment and education.
Cynthia Lumor, Corporate Services Executive at MTN Ghana has said that the Heroes of Change is an important project which MTN believed would make a great impact on this country.
“The project flows out of the desire for the improvement of the well-being of MTN customers and the promotion of sustainable initiatives in the communities in which we operate,” Ms Lumor said.
Though the public nominated the 20 personalities whose good work in their communities would be seen over the next 13 weeks, they don’t decide who wins in the various categories or who the eventual overall winner would be.
The panel of judges who have accepted the challenge of selecting the winners are Sidney Casely Hayford, a chartered accountant as well as business and financial analyst and Ibrahim Awal, founder and CEO of Marble Communications Group, publishers of the Finder newspaper.
The others are Albert Ocran, an international motivational speaker, author and co-founder of Combert Impressions and Dr. Doris Yaa Dartey, a communications professional and chairperson of the board of directors of the Graphic Communications Group Limited.
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