Nokia launches Asha ‘Don’t Break Da Beat’ contest


This month, NOKIA will launch in Ghana a competition to search for the best rapper in West Africa’s two biggest entertainment centres, Ghana & Nigeria.

The contest known as ‘DBDB’ ie Don’t Break Da Beat which is open to rappers in Ghana and Nigeriais a winner-takes-all affair.

The winner gets $20,000 and a Coaching session in the U.S.A (Atlanta) with a recognized US producer.

According to information on NOKIA Ghana’s FACEBOOK page, participants are to send their rap lines via an entry form via the DBDB tab on the Nokia GhanaFacebookpage.

In order to test participants’ ability to improvise, the rap lines have to include WhatsApp, Dual SIM and Wi-Fiwhich are three key features of NOKIA’s ASHA 210 Dual SIM QWERTY phone, a trendy, inexpensive social networking friendly smartphone purposely built for the youth market.

Over the course of the next three months, judges working both within Ghana & Nigeria will prune the contestants down to 100 contestants. This final select squad of 100 will subsequently send in audio messages of their best lines.

Based on the judging, this list will be further reduced after two more rounds to four contestants for the grand finale in Lagos, Nigeria. The mode of judging will include voting by the general public.

In addition to the voting, the public will be able to keep the ‘Never ending beat’ alive from the 1st of October to the Grand Finale on the 23rd of November by creating their own beats.

As part of the promotional drive for the entire competition, various music, sport, movie and television celebrities will be posting their rap lines periodically to Facebook to engage the general public.

4SYTE TV an urban TV channel available on six different free to air TV stations will air the screening sessions every week for a month together with TRACE URBAN on DSTV and other partner media channels.

The show will be judged by four entertainment industry gurus in Ghana and Nigeria including veteran Ghanaian Presenter Jay Foley of 4SYTE TV fame.

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