Bechem United Land Sponsorship Deal With Italian Company

Officials of Bechem United, Authentic Sports and One World unveiling the sponsorship deal

Officials of Bechem United, Authentic Sports and One World unveiling the sponsorship deal



Ghana Premier League side Bechem United have secured their first major sponsorship with Italian kits manufacturing firm AK-SHION.

The one-year sponsorship deal will see the whole playing body and technical team of Bechem receive sports equipments ranging from boots, training shoes, jerseys, track suits, shin guards, sports bags, uniforms and so on.

The team have also been given a cash incentive ahead of the start of the Premier League season.

Bechem have been promised $30,000 if they win the Ghanaian top flight, $20,000 for placing second and $10,000 if they finish third in the coming season.

They will also receive financial support from their new kit sponsors to the tune of $200,000 if they decide to embark on an African campaign once they qualify.

AK-SHION are also to construct a multi-purpose gymnasium at the club’s training base under the sponsorship agreement.

The landmark deal was brokered barely a month into Bechem’s commercial partnership agreement with Authentic Sports headed by former Asante Kotoko Marketing Manager Listowell Bukarson.

The Kumasi-based sports consulting firm reached the deal with the Italian company through their representative in Ghana; One World Sports based in Sunyani.

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