By Amaka Ojo
Popular musical channel MTV Base recently bagged an award for the Coolest TV Music Channel in Nigeria.
The channel received the award at the inaugural Generation Next Survey which held on July 26 at Eko Hotel, Victoria Island Lagos.
The newly introduced Generation Next Survey is a youth brand-preference study conducted in Nigeria by Business Day which explores the tastes and preferences of young Nigerians.
Commenting on the award, the Senior Vice President & Managing Director, Viacom International Media Networks Africa, Alex Okosi said, ‘Since the launch of MTV Base, we have worked to position the channel as the definitive destination for music and lifestyle programming that entertains and empowers youth and young adults. This award is a testament to all the great work that our whole team has put into growing our Nigerian business’.
MTV Base is musical youth-based channel which combines international and Nigerian music targeted at its audience.