New Orleans newspaper adds edition to fill gaps

WASHINGTON  – The New Orleans Times-Picayune announced Tuesday it would launch a newsstand edition on days it cut publication of its regular daily newspaper.

The move effectively reverses plans to limit the print edition to three days a week.

The daily, which was among the first large newspapers to cut back its print edition in an effort to push readers online, said it would publish a tabloid-size edition for newsstand sales on Mondays, Tuesdays and Thursdays.

The new publication called TPStreet will cost 75 cents and focus on “breaking news, sports and entertainment,” a blog post said.

The full daily will continue to be printed on Sundays, Wednesdays and Fridays. On Saturdays, readers will be able to buy an advance edition of the Sunday newspaper on newsstands.

“Our success in delivering more news, sports and entertainment to our readers enables us to create this innovative publication, the latest milestone in our evolution as a multimedia news organization,” said president and publisher Ricky Mathews.

“We promised to invest in our community, and we’re fulfilling that promise.”

Last year, the Times-Picayune said it was laying off nearly one-third of its staff as part of the move to cut back the print edition.

Analysts have been watching the New Orleans newspaper and others which have been seeking to cut the costs of print editions while maintaining a strong newsgathering operation.

An industry survey released Tuesday showed overall circulation for 593 US newspapers for the period to March 31 fell 0.7 percent from a year earlier.

Digital readership, which includes access on mobile devices and websites, made further gains in the past year and now accounts for 19.3 percent of US daily newspaper circulation, from 14.2 percent in March 2012, the Alliance for Audited Media said.

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