Management of Kasapreko Company Limited (KCL) has met and interacted with some of its major clientele at the company’s premises at the Spintex Road in Accra.
The meeting sought to give the people a fair knowledge on how Kasapreko products are processed.
The over 350 members of the Ghana Bar Operators Association (GHABOA) and National Drinking Bar Operators Association (NADBOA), who came from Ashaiman, Kotobabi, Kasoa, Apam and Winneba, were later on conducted round the factory of the company.
Mr. Clarence Amenyah, Marketing Manager of KCL said the two groups play a very crucial role in the marketing of Kasapreko products and that the partnership with them would further enhance business for the two parties.
He said they were brought to the company to discuss ways and means they could have a better appreciation of KCL and to propagate what they have seen at the factory. He said it is for this reason that the company has left no stone unturned in terms of delivery and quality.
Mr. Amenyah hinted the KCL has big plans not only for the retail traders but for consumers as well, and which he said, would soon be made public with surprises.
“The partnership with these groups has been going on for quiet sometime and there is the need to open doors to the operators to let them know how the products are processed,” he noted.
The Group Chairman and Founder of KCL, Dr. Kwabena Adjei told the operators that the company, which started in 1989 with only five people and metamorphosed into a well-acclaimed business entity, has over the years combined the best from the Ghanaian heritage with herbal science and state-of-the-art manufacturing technology, making it to strive to deliver products that offer a multiplicity of benefits to the end consumer.
He stressed that Management of the company benchmarked everything they did against the best in the world and they assembled and led an exceptional team of people to a number of significant innovations, which has made it to carve a niche for itself, and rubbing shoulders with international alcoholic and non-alcoholic beverages.
“Undeniably, we are proud to demonstrate that Ghanaians and Ghanaian companies can achieve the highest heights. Industry is the engine of any economy and that not a foreign company, not a company that has foreign investors or brought in foreign ideas but the company born, bread, nurtured and raised in Ghana has reached the apex in the manufacturing sector is the master of which we are greatly proud,” he added.
Dr. Adjei called on the operators that very soon KCL would come out with other products, some of them would be non-alcoholic but with medicinal content, saying that KCL has evolved and grown from a very small local industry into a company that today stands at the peak of achievement.
The Group Chairman expressed concern about recent faking of KCL’s products, which he said was a threat to human life since the faked products are not genuine. He therefore, called on the operators to be on the look-out and report anybody who is into such illegal business, promising them with some form of rewards.
He consequently sent a strong warning to those faking the company’s product, and said people who indulge in such acts would soon be flushed out from their hideouts and would be severely dealt with according to the laws of the country because it is a criminal act.
Mr. Richard Adjei, Deputy Managing Director of the company said the growth witnessed by KCL over the years is underpinned by its ability to constantly reinvent its products offerings and its ability to innovate and adapt to changing needs of the global and African market.
He maintained that over the years, KCL as a Company, has invested back into the Ghanaian market, but many companies come to Ghana and after getting their money, they turn their back and go away.” However for Kasapreko, anytime we make some profit, we try to expand, bring out new products, improve our quality and that is what consumers have seen and so they always buy our products. They know that we invest and expect beyond excellence.”
Kasapreko Company was the first of the local manufacturers to establish a modern quality control and product development laboratory and the first to introduce their own proprietary bespoke bottles and caps. Kasapreko was also responsible for the conceptualization, research, design and development of the first scientifically formulated, herbal-based alcoholic beverage in Ghana– Alomo Bitters which quickly become the company’s flagship product.