Known for his prolific outspokenness and hard truth on issues, Okeame-Kwame has made another in-depth analysis towards contributing to the abuse of women as sex objects in music videos.
According to him, there has been a trend in recent music videos which have witnessed images of female dancers in semi-naked customs, making very suggestive moves in a much sexier manner, which obviously, does not relate to the Ghanaian culture.
Some of such music videos have found their way into this year’s Vodafone Ghana Music Awards (VGMA), and have to be carefully scrutinised to bring sanity into the music industry.
Speaking in an exclusive interview with this reporter, the Rap Doctor, on his 37 th Birthday, has stated that musicians and music producers should desist from using women as sex objects in their music videos in the country.
‘Are we using women as sex objects because Jay-Z and others are doing it, or that is our culture? Semi-naked women in Dippo and Bragoro is a part of our culture practice of introducing female ladies into maturity in our locality, but has a different meaning and connotation in our African culture,’ Okyeame Kwame added.
According to the dude, who has once been adjudged winner of VGMA Artiste of the Year, has reiterated that semi-naked women are being used in our music videos, not because it is our culture, but that we are wrongly copying other cultures.
‘You see, a lot of women in music videos is not a bad thing, but before I came to this self-consciousness, you will find some sex images of women in my previous music videos. I’m correcting this misconception while I have gained maturity in my career in the music industry,’ Rap Doctor stressed.
He further stated that the major challenge of a Ghanaian musician is the issue of money being invested as a means of changing this misconception that women can only be used as the catalyst of a best music video.
Rap Doctor said ‘this misconception has to change as a popular culture, so as to attract better deals from Corporate Ghana into the music industry.’
‘For the next three years, I want everyone in all the Anglophone countries in Africa to know Okyeame Kwame, which is why I signed the deal with Empire Entertainment. If I’m able to achieve that, then I’d say I have arrived,’ he said.
He added: ‘Until I work to achieve what the likes of Lumba, KojoAntwi and Amakye Dede have achieved, I will still not say I’ve arrived, because consistently, over decades, they have churned out world-class hits, and until I do more than that, I won’t say I have arrived.’
At 37, Kwame NsiahAppau has a very beautiful wife, a son and a daughter, a flourishing record label and an advertising agency.
He has also won several local and international awards, done extensive philanthropy, and is one of the forces to reckon on the African continent, but Kwame says he’s hungry to do more, and has advised young, up and coming artistes to strive only for the best.