Tonaton.com, a free open website where you can buy or sell almost anything has officially launched her tasks in Ghana on 23rd April 2013 at Alisa Hotel. The Chief Executive Officer, Nils Hammar unveils that “this simple, easy and cost-effective service is set to revolutionize the classifieds industry in Ghana”.
The classifieds website also offers anample list of products ranging from mobile phones and cars, to lands vacant for purchase in all the major cities in Ghana.
Tonaton.com is the company’s first product in Africa. With an estimated internet user population of about 2.5 million, Tonaton.com enters Ghana market with the aim of providing a credible website for buyers and sellers to interact.
The websites mirrors the company’s code of providing a simple, safe and fast buying-selling experience to consumers.
“Tonaton”, means “Buy and Sell”, seeks to provide a credible platform for the buyer and the seller. The website permits users to seamlessly upload ads onto the site and have them displayed within four hours of posting and it’s free.
According to the C.E.O,this is a product for all and sundry. Users are to submit a valid email address and in three and easy steps, the ad can be uploaded onto the site.
For sellers, the site provides benefits such as free ad placements, potentially for faster sales than anywhere else and possible better offer for their products. The ads are valid on the site for a period of 90 days and it is throughout the country.
The company hopes to change the way individuals use the internet, by providing easy-to-use websites. While expert programmers in Sweden are involved in the development process of Tonaton.com, the page is managed and maintained by a local representative in Ghana to ensure that the end-consumer receives a 100% localized experience.
MrHammah concluded that “The Ghanaian market is developing at a phenomenal rate. This couple with the increase I internet penetration and usage in the country indicates that we have plenty of opportunity in this country. As the country continues to grow and develop, Tonaton.com will grow parallel to it.
As internet usage increases in schools, homes and among mobile phone users, we at Tonaton.com sees an opportunity to introduce something different, interesting and beyond traditional classified advertising to Ghanaians. Our interface is easy-to-use and convenient for both sellers and buyers. We are optimistic about Ghana and we want to be a part of the growth that the country is experiencing.”
Swedish investment company Kinnevik AB owns Tonaton.com, Tigo and Viasat 1 television all in Ghana.