The world’s number one singing reality TV show, “The X Factor”, a music competition to find new singing talent, contested by aspiring singers drawn from public auditions has been launched in Ghana by one of Ghana’s leading telecommunications companies, Glo Mobile Ghana.
The show which was launched last Thursday, April 18, at the Aphrodisiac Night Club Dzorwulu, attracted a large number of celebrities including Glo icons.
Speaking at the ceremony, the Head of Business at Glo, Patrick Awotwi, stressed that his outfit was proud to be the catalyst that brought about this development and the attendant excitement it would generate across the continent.
According to him, Africa has been yearning for a programme of this optimum quality and “we are privileged to have made it possible”.
He indicated that Glo needed to do something special to celebrate its first anniversary in Ghana, hence the gift of “The X Factor” to delight its teeming subscribers and the general public.
“This year marks the 1st anniversary of our operations in Ghana and this programme is one of our modest ways of thanking our subscribers for their loyalty and patronage,” he said.
He disclosed that the ultimate winner of the spectacular show would cart home a handsome amount of $150,000 the biggest prize money in the continent’s music reality TV shows. The winner, he said, would also win a recording contract with the internationally acclaimed Sony Music to produce an album and professional management.
The X Factor is a Reality TV singing competition to find new talents. It is contested by aspiring singers, drawn from public auditions and is open to all ages, sex, styles, solo acts or groups.
The X Factor has been successfully launched in major countries including UK, the United States, Albania, Argentina, Australia, Belgium, Denmark, France, Germany and Spain. Here in Africa, the month-long pre-auditions which is the first stage, kicked-off in Port Harcourt on April 13, and would later hold in Abuja and Lagos.
In Ghana, auditions would start in Kumasi on May 4 and 5 while Accra auditions are scheduled for May 11 and 12, 2013.
By George Clifford Owusu