The world’s number one singing reality TV show, ‘The X Factor’, which is being first introduced in Africa, would commerce on the shores of Ghana, by courtesy of Glo Mobile-Ghana.
The show was unveiled at the Aphrodisiac Night Club in Accra, confirming Glo Mobile Ghana as the leading force that provides the platform for the youth to unleash their entertainment passion.
The eventual winner of the spectacular show would cart home a handsome amount of $150,000 – the biggest prize money in the continent’s music reality TV shows.
The winner will also win a recording contract with the internationally acclaimed Sony Music to produce an album and professional management.
Glo Ghana Head of Business, Patrick Awotwi, said ‘Glo is proud to be the catalyst that brought about this development and the attendant excitement it will generate across the continent.’
He said Africa has been yearning for a programme of this optimum quality and Glo is privileged to have made it possible.
Awotwi added that Glo needed to do something special to celebrate its 1st anniversary in Ghana, which is just days away, and they chose to give Ghanaians a gift of ‘The X Factor’ to delight its teeming subscribers and the general public.
‘This year marks the 1st anniversary of our operations in Ghana and this programme is one of our modest ways of thanking our subscribers for their loyalty and patronage,’ he said.
Commenting on the ultimate prize of $150,000 to the winner, Awotwi said that this is in sync with the profile of the show.
‘The unprecedented prize money is a reflection of the premium status of the programme. This is in addition to the coveted Sony Music contract with the attendant post-season super star status for the winner and international stardom’, he added. ‘With X Factor, the entertainment scene in Ghana will never be the same again.’
The X Factor, a Syco-owned format, is produced and distributed worldwide by Fremantle Media. Speaking about the show’s upcoming debut in Ghana, Jamie Lynn, EVP Sales & Distribution, EMEA at Fremantle Media said: ‘The X Factor is one of the leading entertainment shows of this generation and we’re absolutely delighted to be working with Glo to bring the show to Ghana. The blockbuster show has enjoyed immense success all over the world and we have no doubt it will make the same impact in Ghana.’
The ‘X Factor’ is a Reality TV singing competition to find new talents. It is contested by aspiring singers, drawn from public auditions and is open to all ages, sexes, styles, solo acts or groups. A major difference between the show and others is that the judges also double as coaches for the various groups.