Following a recent upsurge in the activities of illicit vendors, Hewlett-Packard Development Company, HP has introduced to the market an authentication technology allowing customers to tell within seconds if the ink and toner printer cartridges they have purchased are genuine HP products.
Speaking at an anti-counterfeit live demo press conference in Accra,HP supplies country Manager for English West Africa,PPS, Rita Amuchienwa, demonstrated how HP’s latest Mobile Authentication solution worked and express concerns on the impact of counterfeit products on business around the country.
Rita Amuchienwa said “Counterfeiting poses a huge challenges to brand and business in Ghana and many other countries around the world .Counterfeiters she said is harmful to manufactures and customers by consistently undermining business standard and practices.
She said counterfeiting is bad news for everyone, as it dishonestly generates billions of dollars and threatens the reputation of global brands such as theirs. Adding that it again harm consumers by creating low quality products with unknown chemicals which damage printers and could harm the environment.
She explain that the need has come to put a permanent end to such illicit activities making it imperative that HP leads the way with awareness campaigns and innovation.
Rita lamented that the war against counterfeiters is constantly evolving whiles they remain steadfast in resolving the issue with new method by tackling counterfeiting in the various markets across the world.
She described the conference as a way of educating customers and partners to be vigilant against fake printing supplies.
Rita disclose that HP,cooperating with local authories,had in the last four years conducting more than 1,000 investigations, resulting in over 800 enforcement actions in the EMEA region. Nearly nine million units of counterfeit products and components have been seized.
She appeal that anyone found selling counterfeiting product should report to any of their officer around for other necessary action to be taken.
Marking Manager for HP in West Africa, Tolulope Lawani, said the latest sophisticated security technology on HP printer cartridges, and reiterated the company’s determination to protect consumer against the deceitful and illegal actions of counterfeiters.
He said “Through the Anti-counterfeit programme, Hp is working hard to protect partners and customers, and ensure they receive only authentic supplies by making it difficult to produced, distribute and sell counterfeits.
Lawani confirm that HP has been tackling counterfeiting in three main ways including awareness, product packaging and enforcement. As part of this programm,they will introduce HP Mobile Authentication technology on new Original HP print catridges.