Reebok has officially ended it’s partnership with Maybach Music mogul Rick Ross. The sneaker company first felt the heat calling for them to cut off Ross after the release of his latest song U.O.N.E.O depicted the rapper performing date rape on a woman: “Put Molly [Ecstasy] all in the champagne. She ain’t even know it. I took her home and I enjoy that. She ain’t even know it.”
Since the song dropped the rapper has attempted to backtrack on his lyrics, Meek Mill has spoken up in his defense and a recent concert Ross was set to perform at was cancelled in response to protestors.
UltraViolet co-founder Nita Chaudhary released a statement through the women’s organization applauding Reebok for the decision.
She said, “We are thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross. This is a huge victory for women, for the 526 survivors of rape who were brave enough to publicly confront rape culture, and for the nearly 100,000 UltraViolet members who have poured their hearts and time into this campaign. This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences. After Steubenville, Americans expect and demand better. Thank you Reebok for taking a stand.”
After strong grassroots protest, UltraViolet members banned together in mass and seemingly pushed Reebok to take action.
No word from Ross’ camp on how he is taking the news.