yfm Accra, April 9, GNA – YFM, Ghana’s radio station for the young and young at heart, has launched its 5th anniversary unveiling five major programmes with the aim to provide listeners with exceptional radio entertainment and experience.
The event, which was held at the Golden Tulip Hotel in Accra, attracted Ghana’s acclaimed stars like Samini, D Black, D Cryme, and EL.
Reggie Rockstone, the acclaimed originator of hip life music and others joined Jay Foley, General Manager for YFM, to launch the anniversary celebration.
‘In just five years we have taken giant steps that many have taken in so many years. We have achieved more than we set out to do in five years – Our Loud in GH event, Area Coast Jams, Car Wash and many others… Our DJs are also celebrated on the African continent today – DJ Kess (female) and DJ Kwame,’ Mr Foley said.
He said ‘we are proud of our achievements in five years. YFM has provided an invaluable opportunity and platform for Ghanaian music stars to project and promote their music locally and internationally.
‘…YFM is undeniably the leading youth-oriented station that has contributed significantly to the vibrancy and growth of the music industry in Ghana,’ Mr Foley said.
He said the five programme pillars are; ‘The Youth Excellence Series’ which aims at bringing the best in the youth toward excelling in their endeavors. This will take in September this year and February next year.
The second pillar is ‘Future of Ghana Dialogue’ and this aims at bringing together leading Ghanaian youth leaders and youth organizations to a day’s event of dialogue, introspection and learning. This will happen on June 26 this year.
The third pillar is the YFM ‘Lifestyle Series’. Mr Foley said this would happen in May, July, August, and October to allow more air time on selected topical issues to educate and inform the public. The topics, he added, would be on health, insurance, Finance, fashion, IT Career, etc…
The fourth event pillar is dubbed: ‘The Y-Army’, which will take place in May this year. The Y-Army, Mr Foley said, is a social grouping of hardcore listeners and diehard fans of YFM who would be helped to grow their talents and market them to the rest of the world.
The last pillar is the ‘All Star Weekend’ which is one of the most highly anticipated events on Ghana’s entertainment calendar. It will be the climax of the anniversary celebrations in December. For the past three years, this event has brought together celebrated Ghanaian musicians in the industry to entertain and thrill audiences during the festive season.
‘These are our main five pillars that we are really going to hammer on hard this year,’ Mr Foley said.
Reggie Rockstone said ‘the past five years have been an amazing journey for the station and a thrilling one for the millions of listeners.
‘The great successes chalked by station year after year is a testament to all the on-air and behind the scenes staff of YFM who through their creativity, diligence, and passion, have made the station what it is today. YFM, over the past five years, has been a significant channel for the growth of the music industry in Ghana’.