Once again entries are open for the region’s most prestigious advertising and brand communication awards. Work produced throughout Africa and the Middle East is now eligible for entry into the Loeries. Entries from outside South Africa are judged separately and the judging panels this year include international industry leaders as well as representatives from the region. The overall aim is to showcase the best work being produced throughout our region.
All entry information can be found on the official website (loeries.com). The entry deadline is 31 May 2013 and all work must be produced between 1 June 2012 to 31 May 2013.
Last year, twelve Loeries were awarded to agencies from outside South Africa, including two Golds that went to DDB Mozambique for Instituto Criança Nosso Futuro’s human trafficking Print & Outdoor campaign titled ‘False Promises’ and Squad Digital in Kenya, for Safaricom’s Digital & Interactive Communication titled, ‘Daktari 1525’.
DDB Mozambique and Squad Digital are also positioned first and second place respectively in the Loeries Official Rankings for agencies from Africa & the Middle East. On being top of the rankings, Cristiana Oliveira, Strategic Planner Director at DDB Mozambique says, “Being first place means we are on the right track to become a reference in our region, if not one of the most creative agencies in Africa. Winning Loeries has a huge impact for us, because it puts us on the map not only for international but also regional clients.”
Guarav Singh, Managing Director at Squad Digital says, “Squad is a very young agency, but has high aspirations to become a thought leader in the digital marketing communication space. Prestigious awards like Loeries are very important for agencies, it not only puts credibility to the agencies credentials but also helps to attract and retain talent.”
Winning has not only had a positively impact on agencies but for the winning brands. Singh continues, “Being ranked no. 2 in the category is a testimonial to our dedication and focus to deliver ideas that will deliver business results for our clients. We love what we do and seeing our clients happy, and getting awarded for it too, is a great reward for us as a team.”
The Africa & Middle East category is open for entries in Communication Design; PR Communication Campaigns; Digital & Interactive Communication; Live Events; Print Communication, Outdoor & Collateral Media; Radio; TV, Video & Film; and Integrated Campaigns.
Loeries® Creative Week™ Cape Town
Loeries® Creative Week™ has become an annual creative hub in the city of Cape Town, where over 4000 members of the brand communication industry can not only meet and network, but where they can be inspired and educated by the power of creative communication.
The week will culminate in two awards evenings on Saturday 21 and Sunday 22 September, where delegates will discover the most innovative concepts from Africa and the Middle East across Radio, Design, Media, PR, Digital, Direct, Events, Print, Outdoor, TV, Film & Video and Integrated Campaigns.
Events will kick off at Cape Town’s City Hall on Monday 16 September with the Loeries judging week. Finalists for each category will be announced at the end of each day. The judging will round off with the International Seminar of Creativity, also to be held at City Hall.
Other events will include the Judges Wrap Party, Student Portfolio Day, Media Brunch, and The Official Party. Go to loeries.com for more information.
The major sponsors of the 2013 Loeries are The City of Cape Town, Western Cape Government, Gearhouse South Africa
Category Partners and Official Suppliers
AAA School of Advertising, Adams & Adams Attorneys, ADreach, Antalis South Africa, Aon South Africa, Aqua Online, Backsberg, Barron, BEE Online, Cape Town Partnership, Cape Town Tourism, Cinemark, Commercial Producers Association, Funk Productions, Gallo Images, Google, Graphica, GreaterCapital, Greensky, Grid Worldwide, Hetzner, Mail & Guardian, Media Film Service, Newsclip, Paygate, Rocketseed, SABC, Skyrove, Sonovision, TBWAHuntLascaris Johannesburg, TequilaJohannesburg, The Rebellion, The Times, Tsogo Sun, Ultra Litho, Unilever South Africa, Wesgro, Woolworths
Important Loerie dates to diarise in 2013:
Loeries Exhibition Venues
CityVarsity, Cape Town 2 – 5 April
Vega, Johannesburg 15 – 19 April
OpenWindow School of Visual Communication, PTA 13 – 18 May
Stellenbosch Academy of Design & Photography 28 – 31 May
Markex, Sandton 11 – 13 June
Cinema Nouveau, Rosebank 15 – 19 July
Nelson Mandela Metropolitan University, PE 5 – 14 August
Tshwane University of Technology, Pretoria 26 – 30 August
Cinema Nouveau, V&A Waterfront 16 – 21 September
Oliewenhuis Museum, Bloemfontein 7 – 11 October
Important Loerie dates to diarise:
Migrate magazine – issue 16
Available at Exclusive Books & CNA stores
Call for Entries 2013: Now open!
Early bird deadline: 15 April (save 10%)
Entry Deadline: 31 May
Migrate magazine – issue 17
Creative Week Cape Town 16 – 22 September 2013:
Judging Week at City Hall: 16 – 19 September
Loeries Seminar at City Hall: 20 September
The 35th Annual Loerie Awards at the CTICC: 21 & 22 September
Migrate magazine – issue 18
LOERIES GENERIC LOGO WHITE WEB