Ghanaian hiplife sensation, song writer and music producer, EL, has been unveiled as a brands icon for Airtel. EL composed and performed the signature tune heralding Airtel’s new thematic campaign, ‘my paddie, my network’.
The ‘Kaalu’ hitmaker explains that he bought into the friendship concept of Airtel because it bore a striking semblance with his own rise to prominence. EL who appeared on the music scene a few years back has within the period endeared himself to music lovers across the country.
Corporate Relations Manager of Airtel Ghana, Kwame Gyan, explained that with the majority of customers being youth, Airtel is strengthening its appeal among young people. “We have developed products and services that suit the very many classes of users we have on Airtel. Regardless of how old we are, we all have paddies who have helped us, or been around at various facets of our lives and it is these paddies that we want to identify and celebrate”, Kwame Gyan said.
According to Kwame Gyan,the attributes of EL being young, energetic, creative, and a desire to aspire for even greater heights is in tandem with the Airtel brand. “We look forward to building the Airtel brand going into the future and EL comes across as a solid brand that sits well with us”, he said.
The Waakye Party itself attracted a sizeable crowd despite competing events, particularly in Kwahu. Patrons were treated to music and loads of games on the sidelines in addition to the Waakye and drinks at the venue.