Renowned record label, Empire Records, a subsidiary of entertainment powerhouse, Empire Entertainment, has signed a mouthwatering deal with talented hiplife musician Okyeame Kwame.
The deal, with its initial phase lasting a year, will see the label handle most managerial duties of the award winning artiste born Kwame Nsiah Apau, who also owns One Mic Entertainment.
Speaking at an impressive signing ceremony at the Excel Lounge in Accra last Thursday, CEO of Empire Records, Kwabena Anokye Adisi popularly known as Bola Ray said the deal will help push the Okyeame Kwame brand internationally.
According to him, “We are going to act as agents for Okyeame Kwame,” and already, there are talks for collaborations between Okyeame Kwame and renowned acts such as Davido and Naeto C.
Although he was tight-lipped on how much is going into the deal, Bola Ray said the partnership will “get him [Okyeame Kwame] endorsement deals and get this fine gentleman out there as a brand that we will be proud of” as Ghanaians.
The arrangement will also make sure that videos of the rapper are aired on some local and internationally renowned music channels, Bola Ray added.
The deal has also facilitated some shows for Okyeame Kwame, also known as the Rap Doctor. Notable among them is the African Global DJ Awards scheduled to come off in South Africa on May 4 and also Ghana Meets Naija on July 20 in New York, USA.
Okyeame Kwame also speaking at the signing disclosed that, through the arrangement with Empire Records, he will be releasing several branded fashion wears including designer shoes, ladies lingerie (OK Expression), underwear for men (OK Impression) and OK for kids.
The 37-year-old rapper told Myjoyonline.com in an interview after the signing that, while he has chalked some amount of success during his musical career, he wants his “poetry to be translated into 30 international languages so that the rest of the world can understand my philosophies. I want my music to go to every Anglophone African country so that [they] can also see my contribution to the concept of love,” thus the deal.
He said, considering the enviable record of Empire Entertainment, he believes that the relationship “will give me the opportunity to take advantage of the platform that they have – Africa – so I can spread my wings.”
Okyeame Kwame is o the hope that after the first year of the relations, they will be able to renew the deal and “become an icon for Ghana, raising the Ghana flag very high.”
Empire Entertainment is behind the success of several musicians in the country notable among them are, Ruff N Smooth, Guru, Dobble and Dr Slim.
Story by Ghana | Myjoyonline.com | Ernest Dela Aglanu (Twitter: @delaXdela / Instagram: citizendela)