On Friday evening, a huge crowd that included Skol Malt Lager consumers and Brasserie Des Mille Collins (BMC) staff gathered at Gikondo Expo grounds to be part of the launch of the three-month “Get connected with Skol” promotion.
Prizes to be won including beers, T-shirts and caps, fully connected Tigo mobile phones, laptops, Samsung flat TV screens and the main prize, a Mitsubishi Lancer, were officially unveiled to the public.
To participate, you simply buy a Skol beer and check inside the crown to see if, and what, you have won. The grand prize of a Mitsubishi Lancer car will be announced on June 22 during a draw in which all Skol drinkers who found the image of a car inside their crown can participate.
The launch of the promotion was graced by entertainment by Dr Claude and Mr. Chips, while there was free beer for all the revelers.
“Get connected with Skol promotion is aimed at giving back to Skol customers,” said BMC managing director Thomas Weingarten, “and also away of connecting people the world over through the fourth biggest beer brand in the world.”
Photogallery (click on pictures to enlarge):
BMC managing director Thomas Weingarten presents the grand prize, a Mitsubishi Lancer. (photos Bruno Birakwate)
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