{"id":472081,"date":"2011-08-04T16:43:19","date_gmt":"2011-08-04T16:43:19","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/08\/04\/tanzania-simba-yanga-sign-new-deal-with-tbl\/"},"modified":"2011-08-04T16:43:19","modified_gmt":"2011-08-04T16:43:19","slug":"tanzania-simba-yanga-sign-new-deal-with-tbl","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/08\/04\/tanzania-simba-yanga-sign-new-deal-with-tbl\/","title":{"rendered":"Tanzania: Simba, Yanga Sign New Deal With TBL"},"content":{"rendered":"
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Tanzania Daily News<\/a> (Dar\u00a0es\u00a0Salaam)<\/p>\n

Japheth Kazenga<\/p>\n

3 August 2011<\/p>\n

\n

THE Tanzania Breweries Limited (TBL) took its association with Mainland soccer giants, Simba and Yanga, to new heights on Wednesday, when it entered a new sponsorship contract with the two sides worth about 5bn\/-.<\/p>\n

The company had been sponsoring the two teams for the past three years through its brand, Kilimanjaro Premium Lager, with a view to bolstering the teams’ performances and consequently inspiring competitiveness in domestic soccer.<\/p>\n

TBL Marketing Director, David Minja, said the brand has entered the new contract, which starts effectively this month, believing it will boost the level of competitiveness among the two teams.<\/p>\n

He said the five-year sponsorship’s package will cover an annual sponsorship fee of 25m\/- for either side, sports equipment worth between 30m\/- and 35m\/- as well as two brand new 54-seat buses, whose cost was not made public.<\/p>\n

The brand will also meet the costs of the two teams’ Annual General Meetings (AGMs), apart from covering the teams’ festivals like Simba Day and others, in which either team will get 20m\/-.<\/p>\n

Minja hinted that there will, however, not be any improvement in the prize money that will be presented to the two teams when they grab the top two positions in the league and that means the champions will receive 25m\/- while the runner-up take 15m\/-.<\/p>\n

“I would like to advise both clubs to adhere to the agreements reached in the contract so that we can fully cooperate in promoting domestic soccer,” he said.<\/p>\n

Yanga’s Chairman, Lloyd Nchunga and Simba’s Vice-Chairman, Geoffrey Nyange ‘Kaburu’ represented their respective clubs in the signing of the contract and both thanked TBL for its continued support to their clubs.<\/p>\n

“The most important thing for our club is to adhere to the contract so that we can achieve our goals,” said Nchunga, adding that members of other sporting disciplines should take a leaf from the books of both Simba and Yanga on how the two clubs manage to attract sponsorship, so thattheir respective sports could end long standing financial woes.<\/p>\n

“We assure TBL that we are ready to adhere to the contract and fully cooperate with the company for the betterment of our club. The sponsorship has been one of the company’s best<\/p>\n

ways to give back to the community and we thank it for that,” he added.<\/p>\n

Nyange said the sponsorship has been one of crucial means for meeting his clubs’ demands, adding that the contract’s improvement augurs well for the future of the club.<\/p>\n

“Simba are happy and satisfied with the contract and we would also like to assure TBL that the club will respect the contract and probably like to see the company enter another contract when this ends,” he said.<\/p>\n

TFF Secretary General, Angetile Osiah, who also attended the occasion, praised TBL for signing the new contract with Simba and Yanga, saying the package will hopefully ease the two clubs’ burden when it comes to organization.<\/p>\n

Kilimanjaro Premium Lager previously had a three-year contract with Simba and Yanga, which started in 2008 and was worth about 3bn\/-.<\/p>\n

<\/p>\n

\nMore News on allAfrica.com<\/strong><\/legend>\n<\/fieldset>\n

AllAfrica – All the Time<\/p>\n

\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

Tanzania Daily News (Dar\u00a0es\u00a0Salaam) Japheth Kazenga 3 August 2011 THE Tanzania Breweries Limited (TBL) took its association with Mainland soccer giants, Simba and Yanga, to new heights on Wednesday, when it entered a new sponsorship contract with the two sides worth about 5bn\/-. The company had been sponsoring the two teams for the past three years through its brand, Kilimanjaro Premium Lager, with a view to bolstering the teams’ performances and consequently inspiring competitiveness in domestic soccer. TBL Marketing Director, David Minja, said the brand has entered the new contract, which starts effectively this month, believing it will boost the level of competitiveness among the two teams. He said the five-year sponsorship’s package will cover an annual sponsorship fee of 25m\/- for either side, sports equipment worth between 30m\/- and 35m\/- as well as two brand new 54-seat buses, whose cost was not made public. The brand will also meet the costs of the two teams’ Annual General Meetings (AGMs), apart from covering the teams’ festivals like Simba Day and others, in which either team will get 20m\/-. Minja hinted that there will, however, not be any improvement in the prize money that will be presented to the two teams when they grab the top two positions in the league and that means the champions will receive 25m\/- while the runner-up take 15m\/-. “I would like to advise both clubs to adhere to the agreements reached in the contract so that we can fully cooperate in promoting domestic soccer,” he said. Yanga’s Chairman, Lloyd Nchunga and Simba’s Vice-Chairman, Geoffrey Nyange ‘Kaburu’ represented their respective clubs in the signing of the contract and both thanked TBL for its continued support to their clubs. “The most important thing for our club is to adhere to the contract so that we can achieve our goals,” said Nchunga, adding that members of other sporting disciplines should take a leaf from the books of both Simba and Yanga on how the two clubs manage to attract sponsorship, so thattheir respective sports could end long standing financial woes. “We assure TBL that we are ready to adhere to the contract and fully cooperate with the company for the betterment of our club. The sponsorship has been one of the company’s best ways to give back to the community and we thank it for that,” he added. Nyange said the sponsorship has been one of crucial means for meeting his clubs’ demands, adding that the contract’s improvement augurs well for the future of the club. “Simba are happy and satisfied with the contract and we would also like to assure TBL that the club will respect the contract and probably like to see the company enter another contract when this ends,” he said. TFF Secretary General, Angetile Osiah, who also attended the occasion, praised TBL for signing the new contract with Simba and Yanga, saying the package will hopefully ease the two clubs’ burden when it comes to organization. Kilimanjaro Premium Lager previously had a three-year contract with Simba and Yanga, which started in 2008 and was worth about 3bn\/-. More News on allAfrica.com AllAfrica – All the Time <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-472081","post","type-post","status-publish","format-standard"],"yoast_head":"\nTanzania: Simba, Yanga Sign New Deal With TBL - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/08\/04\/tanzania-simba-yanga-sign-new-deal-with-tbl\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tanzania: Simba, Yanga Sign New Deal With TBL - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"Tanzania Daily News (Dar\u00a0es\u00a0Salaam) Japheth Kazenga 3 August 2011 THE Tanzania Breweries Limited (TBL) took its association with Mainland soccer giants, Simba and Yanga, to new heights on Wednesday, when it entered a new sponsorship contract with the two sides worth about 5bn\/-. The company had been sponsoring the two teams for the past three years through its brand, Kilimanjaro Premium Lager, with a view to bolstering the teams' performances and consequently inspiring competitiveness in domestic soccer. TBL Marketing Director, David Minja, said the brand has entered the new contract, which starts effectively this month, believing it will boost the level of competitiveness among the two teams. He said the five-year sponsorship's package will cover an annual sponsorship fee of 25m\/- for either side, sports equipment worth between 30m\/- and 35m\/- as well as two brand new 54-seat buses, whose cost was not made public. The brand will also meet the costs of the two teams' Annual General Meetings (AGMs), apart from covering the teams' festivals like Simba Day and others, in which either team will get 20m\/-. Minja hinted that there will, however, not be any improvement in the prize money that will be presented to the two teams when they grab the top two positions in the league and that means the champions will receive 25m\/- while the runner-up take 15m\/-. "I would like to advise both clubs to adhere to the agreements reached in the contract so that we can fully cooperate in promoting domestic soccer," he said. Yanga's Chairman, Lloyd Nchunga and Simba's Vice-Chairman, Geoffrey Nyange 'Kaburu' represented their respective clubs in the signing of the contract and both thanked TBL for its continued support to their clubs. "The most important thing for our club is to adhere to the contract so that we can achieve our goals," said Nchunga, adding that members of other sporting disciplines should take a leaf from the books of both Simba and Yanga on how the two clubs manage to attract sponsorship, so thattheir respective sports could end long standing financial woes. "We assure TBL that we are ready to adhere to the contract and fully cooperate with the company for the betterment of our club. The sponsorship has been one of the company's best ways to give back to the community and we thank it for that," he added. Nyange said the sponsorship has been one of crucial means for meeting his clubs' demands, adding that the contract's improvement augurs well for the future of the club. "Simba are happy and satisfied with the contract and we would also like to assure TBL that the club will respect the contract and probably like to see the company enter another contract when this ends," he said. TFF Secretary General, Angetile Osiah, who also attended the occasion, praised TBL for signing the new contract with Simba and Yanga, saying the package will hopefully ease the two clubs' burden when it comes to organization. Kilimanjaro Premium Lager previously had a three-year contract with Simba and Yanga, which started in 2008 and was worth about 3bn\/-. 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