{"id":469788,"date":"2011-07-28T12:26:25","date_gmt":"2011-07-28T12:26:25","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/07\/28\/itv-to-pilot-online-pay-trial\/"},"modified":"2011-07-28T12:26:25","modified_gmt":"2011-07-28T12:26:25","slug":"itv-to-pilot-online-pay-trial","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/07\/28\/itv-to-pilot-online-pay-trial\/","title":{"rendered":"ITV to pilot online ‘pay trial’"},"content":{"rendered":"

28 July 2011<\/span> Last updated at<\/span> 08:26 ET<\/span><\/span><\/p>\n

ITV is to trial charging online viewers for bespoke content and archive material from the new year.<\/p>\n

The proposed charges could come into play for downloading things from the channel’s back catalogue of drama, and for special “webisodes” of shows like Coronation Street.<\/p>\n

However, viewers will not pay to catch up on weekly shows on the ITV Player.<\/p>\n

Chief executive Adam Crozier has said the network is to “diversify its revenue streams”.<\/p>\n

ITV are understood to be trying to establish what viewers would be willing to pay for. Any trial could involve a one-off payment or a subscription fee.<\/p>\n

The trial will start privately, before being rolled out to the public.<\/p>\n

On Wednesday, the broadcaster said its advertising revenue had fallen 6% in the three months to 30 June, having risen 12% in the previous quarter.<\/p>\n

However it experienced a rise in pre-tax profits from \u00a397m to \u00a3181m for the first half of the year.<\/p>\n<\/div>\n<\/p>\n

Read More:
\nITV to pilot online ‘pay trial’<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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