{"id":453116,"date":"2011-07-04T10:02:05","date_gmt":"2011-07-04T10:02:05","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/07\/04\/fashion-focus-iamisigo-by-bubu-ogisi\/"},"modified":"2011-07-04T10:02:05","modified_gmt":"2011-07-04T10:02:05","slug":"fashion-focus-iamisigo-by-bubu-ogisi","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/07\/04\/fashion-focus-iamisigo-by-bubu-ogisi\/","title":{"rendered":"Fashion Focus: iamISIGO by Bubu Ogisi"},"content":{"rendered":"
\n

\"\"<\/a>Ogisi Oritsegbubemi, or \u00a0Bubu Ogisi as her friends call her, is the creative mind behind the funky and youthful fashion label, \u00a0\u2018iamISIGO\u2019 and its sub label, \u2018the Charlatans by iamISIGO\u2019.\u00a0 Inspired by her encounters with trends from different parts of the world, through her travelling, Bubu manages to create functional pieces that make the wearer feel comfortable, confident and cool.<\/span><\/p>\n

She did her high school education in Nigeria and later moved to Ghana where she acquired a BSc in Computer Science. But her passion for fashion has evolved over the period into a career that has her name and signature growing steadily in Ghana, Nigeria and soon all over Africa.\u00a0 She explains, \u201cI got inspired by the fact that one is judged out right by the way one looks or dresses, it just goes to show that fashion and style rule the world. I have been designing professionally for 2 and a half years now but on my own as an amateur; I have been designing all my life.\u201d<\/p>\n

The iamISIGO line is best described as simple, eccentric and timeless designs as has been evident in its four collections thus far. The first collection, \u2018Cold summer\u2019 was released in the summer of 2009 with the second collection, \u2018proFASHIONAL\u2019, which was inspired by high shoulders and vintage outfits following later. The third collection \u2018Hot winter\u2019 was released in October 2010 and the fourth, called \u2018Le Poseur\u2019, in February 2011.<\/p>\n

\u201cMy latest collection is called Le Poseur and was inspired by my love for Paris. The collection has a lot of long gowns that are very fitted. \u00a0Whenever I think of Paris I always see sexy ladies in sexy outfits that bring out their shape no matter their size.\u201d<\/p>\n

Bubu tends to work mainly with Jersey material because it is easy to work with and sits well on every body shape. It also appears that she has a bias for the colours black, red, cream and white although her favorite colour is grey. \u201cI try to apply African fabric but I haven\u2019t used African fabric for a while now, I\u2019m taking a break while the Western world is discovering African print.\u201d<\/p>\n

The stylish and adventurous Bubu is not one to follow trends; she has her own style and loves the fact that old trends are being recycled. \u201cWell, as a stylist and a designer I\u2019ve come a long way with style, but on that journey I\u2019ve failed to define my own style. \u00a0I just pick whatever I can find in my wardrobe and put it on. In one word my styled would be defined as quirky.<\/p>\n

Quirky or not, Bubu has a nice fashion sense and she shares some tips on how to look fab as young and modern African woman.\u00a0 \u201cA pair of vintage pants is very essential, the ever necessary little black dress and an eccentric head gear for that bad hair day. I\u2019ve got 3 designers that I absolutely adore; Yohji Yamamoto, Jil Sander and Raf Simmons. They are each very different and their designs fully represent what true fashion is about. I only hope that the future brings more success to me and my label, because planet earth needs me.\u201d<\/p>\n

iamISIGO items are sold on request in Ghana , Nigeria , London , Paris and America , and comes with special delivery services . The website is under construction and should be up and running before the end of the year.<\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n<\/div>\n<\/p>\n

More here:
\nFashion Focus: iamISIGO by Bubu Ogisi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ogisi Oritsegbubemi, or \u00a0Bubu Ogisi as her friends call her, is the creative mind behind the funky and youthful fashion label, \u00a0\u2018iamISIGO\u2019 and its sub label, \u2018the Charlatans by iamISIGO\u2019.\u00a0 Inspired by her encounters with trends from different parts of the world, through her travelling, Bubu manages to create functional pieces that make the wearer feel comfortable, confident and cool. She did her high school education in Nigeria and later moved to Ghana where she acquired a BSc in Computer Science<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-453116","post","type-post","status-publish","format-standard"],"yoast_head":"\nFashion Focus: iamISIGO by Bubu Ogisi - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/07\/04\/fashion-focus-iamisigo-by-bubu-ogisi\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Fashion Focus: iamISIGO by Bubu Ogisi - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"Ogisi Oritsegbubemi, or \u00a0Bubu Ogisi as her friends call her, is the creative mind behind the funky and youthful fashion label, \u00a0\u2018iamISIGO\u2019 and its sub label, \u2018the Charlatans by iamISIGO\u2019.\u00a0 Inspired by her encounters with trends from different parts of the world, through her travelling, Bubu manages to create functional pieces that make the wearer feel comfortable, confident and cool. 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