{"id":450174,"date":"2011-06-29T13:05:40","date_gmt":"2011-06-29T13:05:40","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/"},"modified":"2011-06-29T13:05:40","modified_gmt":"2011-06-29T13:05:40","slug":"zta-eyes-lucrative-chinese-market","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/","title":{"rendered":"ZTA Eyes Lucrative Chinese Market"},"content":{"rendered":"<div readability=\"33.4055727554\">\n<hr class=\"thin clear\" \/>\n<hr class=\"thin clear\" \/>\n<p><a href=\"http:\/\/www.herald.co.zw\/index.php\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/allafrica.com\/img\/static\/publishers\/minibanners\/herald180.jpg\" alt=\"The Herald (Harare)\" title=\"Visit The Herald (Harare)\" \/><\/a><\/p>\n<p>29 June 2011<\/p>\n<hr class=\"thin clear\" \/>\n<p>The Zimbabwe Tourism Authority said on Monday it was targeting to increase the number of Chinese tourists visiting the country annually from 20 000 to 50 000 by 2015.<\/p>\n<p>About 52 million Chinese people visit different countries annually according to the ZTA. This makes China, which has a population of 1,3 billion, the world&#8217;s third biggest tourist source market after Germany and the United States of America.<\/p>\n<p>ZTA chief executive Mr Karikoga Kaseke said the 50 000 target was achievable, in view of the authority&#8217;s intensified marketing programme in China.<\/p>\n<p>&#8220;As far as China is concerned, they know Zimbabwe is the best destination, we expect more visitors to come to the best destination,&#8221; he said.<\/p>\n<p>The ZTA boss said the authority had completed drafting a Chinese marketing strategy.<\/p>\n<p>&#8220;We are finalising the national marketing strategy for China. We hope that through support from Government we can achieve this to boost tourism.&#8221;<\/p>\n<p>Meanwhile, ZTA won awards for the best organised exhibit and best destination at the recently held Beijing International Tourism Expo held in China.<\/p>\n<p>Mr Kaseke said the country would use the accolade to market its tourism destinations.<\/p>\n<p>&#8220;When we are rated by China as the best destination in 2011, we should take advantage and ride on that,&#8221; he said.<\/p>\n<p>The ZTA says Chinese tourists are Zimbabwe&#8217;s third best spenders with an average spending rate of US$1 058 per person per trip. &#8211; New Ziana.<\/p>\n<p><\/p>\n<fieldset>\n<legend align=\"center\"><strong>More News on allAfrica.com<\/strong><\/legend>\n<\/fieldset>\n<p>AllAfrica &#8211; All the Time<\/p>\n<hr \/>\n<\/div>\n<\/p>\n<p>See more here:<br \/>\n<a target=\"_blank\" href=\"http:\/\/allafrica.com\/stories\/201106290937.html\" title=\"ZTA Eyes Lucrative Chinese Market\" rel=\"noopener noreferrer\">ZTA Eyes Lucrative Chinese Market<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> 29 June 2011 The Zimbabwe Tourism Authority said on Monday it was targeting to increase the number of Chinese tourists visiting the country annually from 20 000 to 50 000 by 2015. About 52 million Chinese people visit different countries annually according to the ZTA. This makes China, which has a population of 1,3 billion, the world&#8217;s third biggest tourist source market after Germany and the United States of America. <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-450174","post","type-post","status-publish","format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZTA Eyes Lucrative Chinese Market - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ZTA Eyes Lucrative Chinese Market - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"29 June 2011 The Zimbabwe Tourism Authority said on Monday it was targeting to increase the number of Chinese tourists visiting the country annually from 20 000 to 50 000 by 2015. About 52 million Chinese people visit different countries annually according to the ZTA. This makes China, which has a population of 1,3 billion, the world&#039;s third biggest tourist source market after Germany and the United States of America.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/allafrica.com\/img\/static\/publishers\/minibanners\/herald180.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:site\" content=\"@ghanamma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"ZTA Eyes Lucrative Chinese Market\",\"datePublished\":\"2011-06-29T13:05:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/\"},\"wordCount\":251,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/allafrica.com\/img\/static\/publishers\/minibanners\/herald180.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/\",\"name\":\"ZTA Eyes Lucrative Chinese Market - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/allafrica.com\/img\/static\/publishers\/minibanners\/herald180.jpg\",\"datePublished\":\"2011-06-29T13:05:40+00:00\",\"author\":{\"@id\":\"\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/#primaryimage\",\"url\":\"http:\/\/allafrica.com\/img\/static\/publishers\/minibanners\/herald180.jpg\",\"contentUrl\":\"http:\/\/allafrica.com\/img\/static\/publishers\/minibanners\/herald180.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ghanamma.com\/2011\/#website\",\"url\":\"https:\/\/www.ghanamma.com\/2011\/\",\"name\":\"Ghanamma.com\",\"description\":\"News In Ghana - Latest Ghana News Headlines\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ghanamma.com\/2011\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ZTA Eyes Lucrative Chinese Market - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/","twitter_card":"summary_large_image","twitter_title":"ZTA Eyes Lucrative Chinese Market - Ghanamma.com","twitter_description":"29 June 2011 The Zimbabwe Tourism Authority said on Monday it was targeting to increase the number of Chinese tourists visiting the country annually from 20 000 to 50 000 by 2015. About 52 million Chinese people visit different countries annually according to the ZTA. This makes China, which has a population of 1,3 billion, the world's third biggest tourist source market after Germany and the United States of America.","twitter_image":"http:\/\/allafrica.com\/img\/static\/publishers\/minibanners\/herald180.jpg","twitter_creator":"@ghanamma","twitter_site":"@ghanamma","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/#article","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/"},"author":{"name":"","@id":""},"headline":"ZTA Eyes Lucrative Chinese Market","datePublished":"2011-06-29T13:05:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/"},"wordCount":251,"commentCount":0,"image":{"@id":"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/#primaryimage"},"thumbnailUrl":"http:\/\/allafrica.com\/img\/static\/publishers\/minibanners\/herald180.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/","url":"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/","name":"ZTA Eyes Lucrative Chinese Market - Ghanamma.com","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2011\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/#primaryimage"},"image":{"@id":"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/#primaryimage"},"thumbnailUrl":"http:\/\/allafrica.com\/img\/static\/publishers\/minibanners\/herald180.jpg","datePublished":"2011-06-29T13:05:40+00:00","author":{"@id":""},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ghanamma.com\/2011\/06\/29\/zta-eyes-lucrative-chinese-market\/#primaryimage","url":"http:\/\/allafrica.com\/img\/static\/publishers\/minibanners\/herald180.jpg","contentUrl":"http:\/\/allafrica.com\/img\/static\/publishers\/minibanners\/herald180.jpg"},{"@type":"WebSite","@id":"https:\/\/www.ghanamma.com\/2011\/#website","url":"https:\/\/www.ghanamma.com\/2011\/","name":"Ghanamma.com","description":"News In Ghana - Latest Ghana News Headlines","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ghanamma.com\/2011\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/posts\/450174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/comments?post=450174"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/posts\/450174\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/media?parent=450174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/categories?post=450174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2011\/wp-json\/wp\/v2\/tags?post=450174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}