{"id":448299,"date":"2011-06-27T08:58:54","date_gmt":"2011-06-27T08:58:54","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/06\/27\/country-leads-in-mobile-phone-purchasing\/"},"modified":"2011-06-27T08:58:54","modified_gmt":"2011-06-27T08:58:54","slug":"country-leads-in-mobile-phone-purchasing","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/06\/27\/country-leads-in-mobile-phone-purchasing\/","title":{"rendered":"Country Leads in Mobile Phone Purchasing"},"content":{"rendered":"
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Nairobi Star<\/a> (Nairobi)<\/p>\n

Winfred Kagwe<\/p>\n

24 June 2011<\/p>\n

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Nowadays it is common to hear a shopper asking the seller if they can pay for goods or services using M-pesa or any of the other mobile money brands names.<\/p>\n

Posters notifying customers what platforms are accepted adorn walls of shops, supermarkets, service centres, chemists and even churches and schools. Clearly there is a shift in shopping trends across Africa with Kenya in the lead in mobile money use.<\/p>\n

Just over four years since the mobile money concept was initiated, having cash in the cell phone has evolved from the original transfer intention to a medium of payment. Latest research by InMobi, found that 72 per cent of Kenyans do their purchases on mobile devices.<\/p>\n

On a wider scope, it reveals that African mmobile\/web users prefer the mobile channel (46 per cent) to their Desktop (10 per cent) and even In-store (44per cent) when shopping for clothing, consumer electronics and entertainment among other goods and services. “Mobile shopping is becoming increasingly commonplace in Africa. It’s an exciting time for the consumer, retailer, and manufacturer as mobile shopping solutions will become more accessible, intelligent and compelling to use , “says James Lamberti, VP Global Research & Marketing at InMobi.This can also be attributed to the lack of an established online payment system in Kenya.<\/p>\n

The study, entitled “A Global Consumer Perspective on Mobile Shopping”, was conducted among 15,000 consumers in 14 countries in North America, Europe, Africa, and Asia during February and March 2011.<\/p>\n

The most popular purchases from mobile devices in Kenya included digital goods at 66 per cent, clothing at 12 percent, entertainment tickets at 12 per cent, and travel at 9 per cent.<\/p>\n

This could be attributed to strategy by the mobile service providers to partner with supermarkets, local bus companies and airlines. As at end of April, the major player Mpesa had over 14 million customers and over 800 organizations are now accepting Bill Payment via the mobile service. Its competitors Airtel money, yuCash and Orange money are also rapidly picking up nearly hitting 1 million users.<\/p>\n

Surprisingly, non-smartphone users have an even higher preference of browsing and shopping using their mobile than smartphone users. The great shift in shopping trend signify the higher dependence on mobile devices in addition to other areas where. “With the high level of consumer acceptance a new mass reach retail channel has emerged setting up huge opportunities in the world of mobile advertising,” says Lamberti<\/p>\n

Currently, the highest amount that can be transferred in a single transaction on a mobile money transform is Sh70, 000 on Safaricom’s M-Pesa, with other mobile money transfer operators capping single cash transactions at Sh35, 000.<\/p>\n

According to CBK statistics, over the last four years, cash transfers via mobile phones have grown tremendously with total transactions currently standing at Sh2.45 billion a day and Sh76 billion monthly.<\/p>\n

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See the original post:
\nCountry Leads in Mobile Phone Purchasing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nairobi Star (Nairobi) Winfred Kagwe 24 June 2011 Nowadays it is common to hear a shopper asking the seller if they can pay for goods or services using M-pesa or any of the other mobile money brands names. Posters notifying customers what platforms are accepted adorn walls of shops, supermarkets, service centres, chemists and even churches and schools. 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