{"id":447536,"date":"2011-06-25T06:00:00","date_gmt":"2011-06-25T06:00:00","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/06\/25\/ford-slides-toyota-surges-in-key-quality-survey\/"},"modified":"2011-06-25T06:00:00","modified_gmt":"2011-06-25T06:00:00","slug":"ford-slides-toyota-surges-in-key-quality-survey","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/06\/25\/ford-slides-toyota-surges-in-key-quality-survey\/","title":{"rendered":"Ford slides, Toyota surges in key quality survey"},"content":{"rendered":"

\n<\/p>\n

Trouble with new technologies including a clunky control system for its radios pounded Ford Motor Company\u2019s ranking in a closely watched quality ranking, just a year after the United States brand led its mass-market rivals, Reuters reported on Thursday.<\/span><\/p>\n

In a reversal of fortune, Japanese automaker Toyota Motor Corporation\u2019s namesake brand, which last year tumbled to its lowest ranking ever due to a series of damaging recalls, pulled off a corresponding rebound, according to the influential study of US consumers released on Thursday by J.D. Power and Associates.<\/span><\/p>\n

Ford, the only US automaker to avoid bankruptcy and a government bailout, saw its namesake brand slide to 23rd its lowest spot in a decade, down from fifth place last year, which represented, its highest ranking ever. Toyota rebounded to seventh from 21st in 2010.<\/span><\/p>\n

\u201cFord is on the leading edge, certainly in the mass market, of trying to bring new technology into the vehicles,\u201d J.D. Power\u2019s vice-president, of global vehicle research David Sarget, said. He added, With that comes some risk that there will be unforeseen problems and that\u2019s exactly what happened.<\/span><\/p>\n

\u201cThere\u2019s a great deal of parity between the different vehicles and different brands, so if you have a significant problem in a particular area, that can really set you back in terms of the rankings,\u201d he added.<\/span><\/p>\n

Toyota\u2019s Lexus luxury brand captured the top spot, moving up from 4th in 2010.<\/span><\/p>\n

The J.D. Power study, which records difficulties faced by new car owners in the first 90 days of ownership, was conducted between February and May of this year.<\/span><\/p>\n

The results of the survey, the most comprehensive benchmark of new car quality, are used heavily in auto industry marketing and are seen as influential in shaping consumer perceptions. It is also watched as a barometer for resale values and as a proxy for warranty costs.<\/span><\/p>\n

Ford customers found the automaker\u2019s audio and interior control systems too complex or at times inoperable, Sargent said, \u201cIt\u2019s not as easy to reboot a car as it is a computer.\u201d<\/span><\/p>\n

Mark Fields, Ford\u2019s president of the Americas, said on Tuesday ahead of the survey\u2019s release that the company\u2019s own quality ratings would be \u201cmixed\u201d for the year.<\/span><\/p>\n

Ford was dinged earlier this year when influential magazine Consumer Reports did not give a \u201crecommended\u201d rating to its SUVs Ford Edge and Lincoln MKX because of the complexity of the MyFord Touch and the MyLincoln Touch systems.<\/span><\/p>\n<\/div>\n<\/p>\n

See more here:
\nFord slides, Toyota surges in key quality survey<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Trouble with new technologies including a clunky control system for its radios pounded Ford Motor Company\u2019s ranking in a closely watched quality ranking, just a year after the United States brand led its mass-market rivals, Reuters reported on Thursday. In a reversal of fortune, Japanese automaker Toyota Motor Corporation\u2019s namesake brand, which last year tumbled to its lowest ranking ever due to a series of damaging recalls, pulled off a corresponding rebound, according to the influential study of US consumers released on Thursday by J.D. <\/p>\n","protected":false},"author":0,"featured_media":447537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-447536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment"},"yoast_head":"\nFord slides, Toyota surges in key quality survey - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/06\/25\/ford-slides-toyota-surges-in-key-quality-survey\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Ford slides, Toyota surges in key quality survey - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"Trouble with new technologies including a clunky control system for its radios pounded Ford Motor Company\u2019s ranking in a closely watched quality ranking, just a year after the United States brand led its mass-market rivals, Reuters reported on Thursday. 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