Men who buy flashy sports cars might be more successful at getting a date, but women do not see them as good marriage material, a study suggests.<\/p>\n
Researchers from Texas and Minnesota carried out tests on nearly 1,000 people to find out the signals sent out by spending behaviour.<\/p>\n
Although men used spending on luxury items as a short-term mating signal, women did not spend to attract men. The study appeared in the Journal of Personality and Social Psychology.<\/p>\n
The US researchers discovered that women found a man who chose to buy a flashy, expensive product – like a Porsche car – more desirable than the same man who bought a non-luxury item, like a Honda Civic.<\/p>\n
However, women are aware of a man’s intentions in acting this way, the study says, because women found the man with the Porsche less desirable as a marriage partner than as a date.<\/p>\n
Daniel Beal, co-author of the study and assistant professor of psychology at Rice University, said the sports car started to lose its sheen. “When women considered him for a long-term relationship, owning the sports car held no advantage relative to owning an economy car. “People may feel that owning flashy things makes them more attractive as a relationship partner but, in truth, many men might be sending women the wrong message.”<\/p>\n
According to the study, men who flaunt expensive, showy items like Porsches to woo potential sexual partners are like peacocks who display their tail feathers before potential mates.<\/p>\n
But they said that not all men favoured this strategy – only those men who were interested in short-term sexual relationships with women.<\/p>\n
Women, in contrast, did not spend excessively to attract men.<\/p>\n
Jill Sundie, lead author of the study and assistant professor of marketing at University of Texas at San Antonio, said: “Obviously women also spend plenty of money on expensive things. But the anticipation of romance doesn’t trigger flashy spending as it does with men.”<\/p>\n<\/div>\n
Read more:<\/p>\n","protected":false},"excerpt":{"rendered":"
Men who buy flashy sports cars might be more successful at getting a date, but women do not see them as good marriage material, a study suggests. Researchers from Texas and Minnesota carried out tests on nearly 1,000 people to find out the signals sent out by spending behaviour<\/p>\n","protected":false},"author":0,"featured_media":443161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-443160","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-local-news"},"yoast_head":"\n
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