{"id":442464,"date":"2011-06-16T16:21:33","date_gmt":"2011-06-16T16:21:33","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/06\/16\/duke-nukem-pr-firm-publicly-axed\/"},"modified":"2011-06-16T16:21:33","modified_gmt":"2011-06-16T16:21:33","slug":"duke-nukem-pr-firm-publicly-axed","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/06\/16\/duke-nukem-pr-firm-publicly-axed\/","title":{"rendered":"Duke Nukem PR firm publicly axed"},"content":{"rendered":"

16 June 2011<\/span> Last updated at<\/span> 12:21 ET<\/span><\/span><\/p>\n

By Daniel Emery<\/span> Technology reporter, BBC News<\/span><\/span><\/p>\n

US games publisher Take 2 has parted company with public relations firm The Redner Group, following Twitter comments concerning Duke Nukem Forever.<\/p>\n

Redner’s contract was terminated after it said journalists who gave the game a poor review would be blacklisted.<\/p>\n

Take 2’s subsidiary, 2K Games, said it did not share “or endorse” the views.<\/p>\n

Duke Nukem Forever, which has been in development since 1998, was criticised for its embarrassing character, dated design and poor controls.<\/p>\n

The row erupted when Redner Group’s founder, Jim Redner<\/a>, published an angry tweet as the negative reviews of Duke Nukem Forever started to come in.<\/p>\n

“Too many went too far with their reviews…we r reviewing who gets games next time and who doesn’t based on today’s venom,” he tweeted.<\/p>\n

The threat was quickly picked up by blog and gaming sites across the world, accusing Take 2 of strong arm tactics.<\/p>\n

A day later, 2K Games sacked Redner Group and tweeted<\/a> that it maintained “a mutually respectful relationship with the press and will continue to do so. We don’t condone @TheRednerGroup’s actions at all”.<\/p>\n

The most recent message on Redner’s Twitter feed reads: “Again, I want everyone to know that I was acting on my own. 2K had nothing to do with this. I am so very sorry for what I said.”<\/p>\n

Classic reworked<\/span><\/p>\n

First announced in 1998, Duke Nukem Forever was cancelled in 2009 when its developer – 3D Realms – collapsed.<\/p>\n

Continue reading the main story<\/a><\/p>\n

\u201cStart Quote<\/span><\/h2>\n
\n

Too many went too far with their reviews…we r reviewing who gets games next time and who doesn’t based on today’s venom \u201d<\/p>\n<\/blockquote>\n

End Quote<\/span> Tweet<\/span> Jim Redner<\/span><\/div>\n

It was subsequently resurrected by US developer Gearbox Software which released the game on PC, PS3 and XBox 360.<\/p>\n

It now holds the record for the longest time between game releases. That was formerly held by StarCraft, which had a 12-year hiatus.<\/p>\n

The series had legions of fans who waited in expectation of the next release.<\/p>\n

However, while expectations were high, the final product disappointed most reviewers.<\/p>\n

US game website 1Up<\/a> said the game was one “not even the most maladjusted 13-year-old could love”, IGN<\/a> described it as a “muddled, hypocritical exercise in irritation” although compensated for by “solid shooting mechanics”, and Gamespot UK<\/a> said “it turns a famous gaming icon into an embarrassment”.<\/p>\n

Rik Henderson, a former co-presenter of Gamesmaster and writer with Pocket Lint, said that he was surprised at such a public statement by Jim Redner, but not the sentiment expressed.<\/p>\n

“This sort of thing happens behind the scene regularly from a number of different companies; I’ve encountered this on many an occasion, naming no names,” he told BBC News.<\/p>\n

“Considering the number of games that come out every year, not everything is an A list title.<\/p>\n

Mr Henderson said it was common practice for firms not to send out review code until a game was in the shops and journalists who broke such gentleman’s agreements would find themselves down the list when it came to receiving future games.<\/p>\n

However, he added that a game like Duke Nukem Forever had been so hyped up that this course of action was not a realistic option.<\/p>\n

“That said, I’m still waiting for my review code,” he quipped.<\/p>\n

Take 2 refused to make any further comment on the ongoing row when contacted by the BBC.<\/p>\n<\/div>\n<\/p>\n

View article:
\nDuke Nukem PR firm publicly axed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

16 June 2011 Last updated at 12:21 ET By Daniel Emery Technology reporter, BBC News US games publisher Take 2 has parted company with public relations firm The Redner Group, following Twitter comments concerning Duke Nukem Forever. Redner’s contract was terminated after it said journalists who gave the game a poor review would be blacklisted. Take 2’s subsidiary, 2K Games, said it did not share “or endorse” the views<\/p>\n","protected":false},"author":0,"featured_media":442465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-442464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-local-news"},"yoast_head":"\nDuke Nukem PR firm publicly axed - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/06\/16\/duke-nukem-pr-firm-publicly-axed\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Duke Nukem PR firm publicly axed - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"16 June 2011 Last updated at 12:21 ET By Daniel Emery Technology reporter, BBC News US games publisher Take 2 has parted company with public relations firm The Redner Group, following Twitter comments concerning Duke Nukem Forever. 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