{"id":436815,"date":"2011-06-06T13:21:03","date_gmt":"2011-06-06T13:21:03","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/06\/06\/ztb-calls-for-tourism-promotion\/"},"modified":"2011-06-06T13:21:03","modified_gmt":"2011-06-06T13:21:03","slug":"ztb-calls-for-tourism-promotion","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/06\/06\/ztb-calls-for-tourism-promotion\/","title":{"rendered":"ZTB Calls for Tourism Promotion"},"content":{"rendered":"<div readability=\"36.5289017341\">\n<hr class=\"thin clear\" \/>\n<hr class=\"thin clear\" \/>\n<p><a href=\"http:\/\/www.times.co.zm\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/allafrica.com\/img\/static\/publishers\/minibanners\/timeszambia180.jpg\" alt=\"The Times of Zambia (Ndola)\" title=\"Visit The Times of Zambia (Ndola)\" \/><\/a><\/p>\n<p>4 June 2011<\/p>\n<hr class=\"thin clear\" \/>\n<p>ZAMBIA Tourism Board (ZTB) chairperson Timothy Mushibwe has urged all stakeholders to actively get involved in tourism promotion to sustain the economy.<\/p>\n<p>Speaking at a cocktail party at Greek Olive Restaurant on Thursday evening, Mr Mushibwe said tourism was second to copper as it was viable and sustainable.<\/p>\n<p>He said copper was perishable and therefore to sustain the economy,tourism provided alternative to sustain the economy.<\/p>\n<p>Mr Mushibwe said all stakeholders should become investors in tourism both local and regional tourism.<\/p>\n<p>He said to become economically sustainable there was need to promote tourism and that was why it was important to actively get involved.<\/p>\n<p>&#8220;From copper, it should be tourism and therefore we must all be active players in it to become economically sustainable,&#8221; he said.<\/p>\n<p>Mr Mushibwe said it was important to have a bigger picture, not as tourists but investors in tourism and that all stakeholders should be players in supplying of goods and services.<\/p>\n<p>He encouraged all stakeholders to embrace culture as one way of promoting tourism.<\/p>\n<p>Mr Mushibwe said that ZTB had engaged commercial banks to provide loans for those that want opportunities to be actively involved in tourism.<\/p>\n<p>And ZTB managing director Felix Chaila said it was important to revive the domestic tourism to ensure growth in the tourism sector.<\/p>\n<p>Mr Chaila said it was cheaper and easier to promote domestic tourism and develop Zambia.<\/p>\n<p>He said ZTB had decided to network with other companies to introduce holiday loans for workers to go on holidays.<\/p>\n<p>Mr Chaila said undertaking holidays ensured productivity in companies as workers would put in their best after resting.<\/p>\n<p><\/p>\n<fieldset>\n<legend align=\"center\"><strong>More News on allAfrica.com<\/strong><\/legend>\n<\/fieldset>\n<p>AllAfrica &#8211; All the Time<\/p>\n<hr \/>\n<\/div>\n<\/p>\n<p>More:<br \/>\n<a target=\"_blank\" href=\"http:\/\/allafrica.com\/stories\/201106061376.html\" title=\"ZTB Calls for Tourism Promotion\" rel=\"noopener noreferrer\">ZTB Calls for Tourism Promotion<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> 4 June 2011 ZAMBIA Tourism Board (ZTB) chairperson Timothy Mushibwe has urged all stakeholders to actively get involved in tourism promotion to sustain the economy. Speaking at a cocktail party at Greek Olive Restaurant on Thursday evening, Mr Mushibwe said tourism was second to copper as it was viable and sustainable. <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-436815","post","type-post","status-publish","format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZTB Calls for Tourism Promotion - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/06\/06\/ztb-calls-for-tourism-promotion\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ZTB Calls for Tourism Promotion - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"4 June 2011 ZAMBIA Tourism Board (ZTB) chairperson Timothy Mushibwe has urged all stakeholders to actively get involved in tourism promotion to sustain the economy. 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