{"id":431952,"date":"2011-05-28T23:33:10","date_gmt":"2011-05-28T23:33:10","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/05\/28\/victoria-beckhams-twitter-plug-for-27-stretch-mark-lotion-that-she-gets-sent-for-free\/"},"modified":"2011-05-28T23:33:10","modified_gmt":"2011-05-28T23:33:10","slug":"victoria-beckhams-twitter-plug-for-27-stretch-mark-lotion-that-she-gets-sent-for-free","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/05\/28\/victoria-beckhams-twitter-plug-for-27-stretch-mark-lotion-that-she-gets-sent-for-free\/","title":{"rendered":"Victoria Beckham’s Twitter plug for \u00a327 stretch mark lotion… that she gets sent for free"},"content":{"rendered":"
\n

By Lara Gould<\/a><\/p>\n

Last updated at 12:33 AM on 29th May 2011<\/p>\n

Until now, Victoria Beckham has remained tight-lipped about the impending arrival of her fourth child.<\/p>\n

But with just over a month to go until the former Spice Girl gives birth to her first daughter, she has suddenly become keen to share the secrets of her blooming appearance – by plugging a \u00a327.60 pot of stretch-mark lotion on Twitter.<\/p>\n

Victoria, who is due to give birth by caesarean section on July 4, told her 1.2 million followers on the social media site last week: \u2018Pregnancy tip!!!! I have used this through every pregnancy, it\u2019s amazing!! X VB.\u2019<\/p>\n

\"Victoria's<\/p>\n

Victoria’s secret: Victoria Beckham has revealed what keeps her blooming through each pregnancy<\/p>\n<\/div>\n

And just in case any of her fans were in doubt about which product she was recommending, the wife of former England captain David Beckham added a picture of a bottle of Elemis Japanese Camellia Oil.<\/p>\n

Elemis has been quick to take advantage of the situation. On its website, the firm acknowledges the plug and even includes a link under the words: \u2018Victoria Beckham loves this product – read her Tweet here.\u2019<\/p>\n

\u00a0<\/p>\n

The company confirmed it had been sending the 37-year-old singer-turned-fashion designer free bottles of the lotion for nearly a decade but insisted it hadn\u2019t paid Victoria for her endorsement.<\/p>\n

If she had received payment for the plug, Victoria would have broken strict Office of Fair Trading guidelines.<\/p>\n

In Britain, anyone can give their backing to a product online but they must make it clear if they have been paid to do so, or received a payment in kind.<\/p>\n

\"Endorsement:<\/p>\n

Endorsement: The former Spice Girl revealed her liking for the Elemis Japanese Camelia Oil via her Twitter page<\/p>\n<\/div>\n

This is in contrast to the United States where the endorsement trend on Twitter is well-established. Some celebrities have received thousands of dollars for recommending certain products to their followers.<\/p>\n

Elemis spokeswoman Eirinn Fuller said: \u2018Victoria is not working for us. Anything she says is down to her. We sent her the products. She didn\u2019t pay. They were free, but there\u2019s no agreement. No contract.\u2019<\/p>\n

However, such a high-profile endorsement is likely to send sales of
the lotion soaring in the future.<\/p>\n

Camellia, which is described as the \u2018traditional hair and beauty secret of Japan\u2019, is a powerful moisturiser which is thought to combat stretch marks in pregnant women. Elemis also says it can give women a \u2018healthy glow\u2019.<\/p>\n

\u00a0<\/p>\n<\/div>\n

Visit link:
\nVictoria Beckham’s Twitter plug for \u00a327 stretch mark lotion… that she gets sent for free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Lara Gould Last updated at 12:33 AM on 29th May 2011 Until now, Victoria Beckham has remained tight-lipped about the impending arrival of her fourth child. But with just over a month to go until the former Spice Girl gives birth to her first daughter, she has suddenly become keen to share the secrets of her blooming appearance – by plugging a \u00a327.60 pot of stretch-mark lotion on Twitter. <\/p>\n","protected":false},"author":0,"featured_media":403343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-431952","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-local-news"},"yoast_head":"\nVictoria Beckham's Twitter plug for \u00a327 stretch mark lotion... that she gets sent for free - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/05\/28\/victoria-beckhams-twitter-plug-for-27-stretch-mark-lotion-that-she-gets-sent-for-free\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Victoria Beckham's Twitter plug for \u00a327 stretch mark lotion... that she gets sent for free - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"By Lara Gould Last updated at 12:33 AM on 29th May 2011 Until now, Victoria Beckham has remained tight-lipped about the impending arrival of her fourth child. 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