{"id":4318,"date":"2011-12-02T05:44:31","date_gmt":"2011-12-02T05:44:31","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/12\/top-5-ads-that-have-caused-a-stir\/"},"modified":"2011-12-02T05:44:31","modified_gmt":"2011-12-02T05:44:31","slug":"top-5-ads-that-have-caused-a-stir","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/12\/02\/top-5-ads-that-have-caused-a-stir\/","title":{"rendered":"Top 5 ads that have caused a stir"},"content":{"rendered":"<p><div readability=\"11\"><img decoding=\"async\" src=\"http:\/\/www.iol.co.za\/polopoly_fs\/iol-new-spic-mugabe-ad-1.1190906!\/image\/1304854694.jpg_gen\/derivatives\/box_300\/1304854694.jpg\" alt=\"iol new spic mugabe ad\" title=\"\" class=\"pics\" \/><\/p>\n<p>Youtube<\/p>\n<p>A militant youth group loyal to Zimabwbe&#8217;s president is calling for a boycott of a restaurant chain whose latest advertisement depicts the aging, authoritarian president as the last dictator standing, state radio reported. Photo: YouTube<\/p>\n<\/div>\n<p>Related Stories<\/p>\n<p>What do Bob Mugabe, the Pope, an angel, an actress and a stripper have in common &#8230; Well they have all been used by advertisers to sell products in a way that has many hot under the collar.<\/p>\n<p>Here are IOL\u2019s Top 5 adverts that have caused a stir in recent months.<\/p>\n<p>1. Nando\u2019s \u201cLast Dictator Standing\u201d: Well who knew Mugabe didn\u2019t have a sense of humour? &#8230; Um , well everybody.<\/p>\n<p>Nando\u2019s have pulled their ad, featuring the Zimbabwean president, after threats from militants against its Zimbabwe branches.<\/p>\n<p>\u201cNo TV commercial is worth risking ther safety of Nando\u2019s staff and customers\u201d, the company said.<\/p>\n<p>Theadvert, , which has gone viral on YouTube, begins with Mugabe organising a festive season dinner table, setting down a place mat for the late Libyan dictator, Muammar Gaddafi. As a saddened look crosses his face, we see dreamy flashbacks of Mugabe and Gaddafi wielding water pistols in a water fight in what appears to be one of their many palatial estates.<\/p>\n<p>Cue the song \u201cThose were the days, my friend\u201d over images of Mugabe making sand angels with dead former Iraqi president Saddam Hussein, a karaoke scene with Mao Zedong, and a nod to the epic film Titanic, with former Ugandan strongman Idi Amin. As the memories fade back to the present, we see the \u201cLast Dictator Standing\u201d sitting alone at a table.<\/p>\n<p>The tagline? \u201cThis time of year, no one should have to eat alone.\u201d<\/p>\n<p>Nando\u2019s maintains their advertising has always been built around social commentary. However, pro-Mugabe militants were not buying it.<\/p>\n<p>2. Axe\u2019s falling angels: In October the Advertising Standards Authority (ASA) instructed a TV advert depicting angels falling from heaven because they are attracted to a man&#8217;s deodorant, to be withdrawn, as it could offend Christians.<\/p>\n<p>The advert for Axe deodorant depicts winged, attractive women crashing to earth in what appears to be an Italian town, and then being drawn towards and sniffing a young man who has used the deodorant. The text at the end of the ad reads: \u201cEven angels will fall\u201d.<\/p>\n<p>A viewer who complained to the ASA about the advert said the suggestion that angels &#8211; God&#8217;s messengers &#8211; would literally fall for a man wearing this deodorant was incompatible with his belief as a Christian.<\/p>\n<p>\u201cAs such, the problem is not so much that angels are used in the commercial, but rather that the angels are seen to forfeit, or perhaps forego their heavenly status for mortal desires,\u201d the ASA said. \u201cThis is something that would likely offend Christians in the same manner as it offended the complainant.\u201d<\/p>\n<p>3. Dakota\u2019s flower: In October, Britain&#8217;s Advertising Standards Authority banned a magazine advertisement for fashion designer Marc Jacobs&#8217; \u201cOh, Lola!\u201d fragrance featuring teenage actress Dakota Fanning because it \u201ccould be seen to sexualize a child\u201d.<\/p>\n<p>The group said its decision was partly based on the \u201csexually provocative\u201d way the oversized perfume bottle, shaped like a vase holding a flower in bloom, rested between Fanning&#8217;s legs.<\/p>\n<p>\u201cWe considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality,\u201d the ASA said.<\/p>\n<p>\u201cWe understood the model was 17 years-old but we considered she looked under the age of 16,\u201d it added.<\/p>\n<p>\u201cWe therefore concluded that the ad was irresponsible and was likely to cause serious offence.\u201d<\/p>\n<p>4. Mavericks \u201cAlibi\u201d billboards: Cape Town strip club Mavericks has warned it will take the ASA to court for ruling that two of the club\u2019s billboards be removed..<\/p>\n<p>Mavericks is marketing scents as \u201calibis\u201d for men who lie to their wives about staying out partying and, complainants claim, engaging in extramarital affairs. The fragrances are \u201cMy Car Broke Down\u201d, \u201cWe Were Out Sailing\u201d, and \u201cI Was Working Late\u201d.<\/p>\n<p>The ASA received complaints that the ads portrayed pornographic imagery in public, demeaned and objectified women, and contained wording that encouraged cheating.<\/p>\n<p>\u201cIf advertising didn\u2019t objectify women, most female models would be out of work,\u201d was Mavericks owner Shane Harrison\u2019s response.<\/p>\n<p>Responding to the charge that the ads promoted adultery, Harrison said: \u201cThey are tongue-in-cheek, and they are not meant to hint at cheating, just staying out late.\u201d<\/p>\n<p>5. Benetton\u2019s Unhate campaign: Last month, Benetton provoked fury at the Vatican by unveiling an advert featuring a mocked-up picture of the Pope kissing an imam.<\/p>\n<p>The image of Pope Benedict kissing Ahmed al-Tayeb, sheikh of Cairo\u2019s Al-Azhar mosque, appeared on the Italian clothing firm\u2019s website and on sites around Rome.<\/p>\n<p>The Vatican threatened legal action, saying the advert was \u201cdamaging to not only the dignity of the Pope and the church but also to the feelings of believers\u201d.<\/p>\n<p>Within hours of unveiling the manipulated image as part of a new campaign &#8211; supposedly aimed at fostering tolerance &#8211; Benetton withdrew it.<\/p>\n<p>A spokesman confirmed the advert was no longer part of its campaign, which shows other political leaders indulging in digitally created kisses. US President Barack Obama was seen kissing Chinese President Hu Jintao, Israeli Prime Minister Benjamin Netanyahu smooched Palestinian leader Mahmoud Abbas and French President Nicolas Sarkozy kissed German Chancellor Angela Merkel.<\/p>\n<p>Alessandro Benetton, the company\u2019s executive deputy chairman, said: \u201cThe images are strong but we have to send a strong message.\u201d &#8211; IOL<\/p>\n<\/p>\n<p>See the original post:<br \/>\n<a target=\"_blank\" href=\"http:\/\/www.iol.co.za\/top-5-ads-that-have-caused-a-stir-1.1190907\" title=\"Top 5 ads that have caused a stir\" rel=\"noopener noreferrer\">Top 5 ads that have caused a stir<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Youtube A militant youth group loyal to Zimabwbe&#8217;s president is calling for a boycott of a restaurant chain whose latest advertisement depicts the aging, authoritarian president as the last dictator standing, state radio reported. Photo: YouTube Related Stories What do Bob Mugabe, the Pope, an angel, an actress and a stripper have in common &#8230; Well they have all been used by advertisers to sell products in a way that has many hot under the collar<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4318","post","type-post","status-publish","format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 ads that have caused a stir - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/12\/02\/top-5-ads-that-have-caused-a-stir\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Top 5 ads that have caused a stir - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"Youtube A militant youth group loyal to Zimabwbe&#039;s president is calling for a boycott of a restaurant chain whose latest advertisement depicts the aging, authoritarian president as the last dictator standing, state radio reported. Photo: YouTube Related Stories What do Bob Mugabe, the Pope, an angel, an actress and a stripper have in common ... 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