{"id":431395,"date":"2011-05-27T16:39:32","date_gmt":"2011-05-27T16:39:32","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/05\/27\/tigo-ghana-meets-core-need-of-subscribers-with-life-insurance-product\/"},"modified":"2011-05-27T16:39:32","modified_gmt":"2011-05-27T16:39:32","slug":"tigo-ghana-meets-core-need-of-subscribers-with-life-insurance-product","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/05\/27\/tigo-ghana-meets-core-need-of-subscribers-with-life-insurance-product\/","title":{"rendered":"Tigo Ghana meets core need of subscribers with life insurance product"},"content":{"rendered":"<div readability=\"82.1520998865\">\n<p>You Are Here: <a href=\"http:\/\/www.ghanabusinessnews.com\">Home<\/a> \u00bb <a href=\"http:\/\/www.ghanabusinessnews.com\/category\/ict\/\" title=\"View all posts in ICT\" rel=\"category tag\">ICT<\/a>, <a href=\"http:\/\/www.ghanabusinessnews.com\/category\/insurance\/\" title=\"View all posts in Insurance\" rel=\"category tag\">Insurance<\/a> \u00bb Tigo Ghana meets core need of subscribers with life insurance product<\/p>\n<div>\n<p><span>Page last updated at Friday, May 27, 2011 16:16 PM \/\/ <\/span><\/div>\n<p><a href=\"http:\/\/www.ghanabusinessnews.com\/wp-content\/uploads\/2009\/01\/tigo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1995\" title=\"tigo\" src=\"http:\/\/www.ghanabusinessnews.com\/wp-content\/uploads\/2009\/01\/tigo.jpg\" alt=\"\" width=\"200\" height=\"200\" \/><\/a>Tigo Ghana, has developed an insurance product to meet one of the core needs of its subscribers.<\/p>\n<p>Tigo says it is targeting the about four million subscribers on its network with the product known as \u2018Tigo Family Care Insurance\u2019.<\/p>\n<p>\u201cThe loss of a family member often places a heavy financial burden on a family. With Tigo Family Care Insurance our vision is to help all our customers have insurance cover, it\u2019s our way of offering help in time of need and give peace of mind to our valuable customers,\u201d says Selorm Adadevoh, Tigo\u2019s Product Innovation Manager.<\/p>\n<p>He told ghanabusinessnews.com in an interview that Tigo discovered from its market research, that its customers expressed interest in new products that meet a core need. \u201cAnd the insurance product for our valuable customers is in direct response to the needs they expressed,\u201d he said.<\/p>\n<p>Mr. Adadevoh said the product platform is driven by new technology developed specifically for Tigo Family Care Insurance and is built on a standard WSO2 Enterprise Service Bus. \u201cAll integration with Tigo systems are done through standard WS-I Compliant web services,\u201d he added.<\/p>\n<p>According to Mr. Adadevoh, the product is underwritten by Vanguard Life.<\/p>\n<p>Answering questions about the general attitude of most Ghanaians to insurance products, he said \u201cwe believe a brand like Tigo and that of our insurance partner (Vanguard Life) can add trust to an insurance product.\u201d<\/p>\n<p>\u201cTigo Family Care Insurance is designed to be simple, easy to understand and something people can trust. As a matter of fact, our Family Care Insurance product is the first-ever life insurance policy for many of our customers. Customers\u2019 education is key for us and as such, customers are assured a clear and thorough explanation during enrolment in a Tigo Customer Service Center,\u201d adding that \u201calso, the process for claims is fast and has been validated over a number of claims to date. These claims have been processed hassle-free and clients have received benefits as guaranteed within 72 hours after required documentation has been provided.\u201d<\/p>\n<p>The company launched the product for its pre-paid customers, in December 2010. Mr. Adadevoh explained that the insurance cover for pre-paid customers is based on the customer\u2019s airtime usage.<\/p>\n<p>Tigo however launched the product for its post-paid customers in May 2011.<\/p>\n<p>By Emmanuel K. Dogbevi<\/p>\n<hr\/>\n<p>| | <a href=\"http:\/\/twitter.com\/home?status=Currently%20reading%20http:\/\/www.ghanabusinessnews.com\/2011\/05\/27\/tigo-ghana-meets-core-need-of-subscribers-with-life-insurance-product\/\" title=\"Click to send this page to Twitter!\" target=\"_blank\" rel=\"noopener noreferrer\">Tweet This!<\/a> | <\/p>\n<hr\/>\n<h4>Comments<\/h4>\n<\/div>\n<p>Read more:<br \/>\n<a target=\"_blank\" href=\"http:\/\/www.ghanabusinessnews.com\/2011\/05\/27\/tigo-ghana-meets-core-need-of-subscribers-with-life-insurance-product\/\" title=\"Tigo Ghana meets core need of subscribers with life insurance product\" rel=\"noopener noreferrer\">Tigo Ghana meets core need of subscribers with life insurance product<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> You Are Here: Home \u00bb ICT , Insurance \u00bb Tigo Ghana meets core need of subscribers with life insurance product Page last updated at Friday, May 27, 2011 16:16 PM \/\/ Tigo Ghana, has developed an insurance product to meet one of the core needs of its subscribers. <\/p>\n","protected":false},"author":0,"featured_media":403611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-431395","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-local-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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