{"id":427059,"date":"2011-05-20T00:47:43","date_gmt":"2011-05-20T00:47:43","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/05\/20\/mobile-wallet-offered-to-shoppers\/"},"modified":"2011-05-20T00:47:43","modified_gmt":"2011-05-20T00:47:43","slug":"mobile-wallet-offered-to-shoppers","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/05\/20\/mobile-wallet-offered-to-shoppers\/","title":{"rendered":"Mobile wallet offered to shoppers"},"content":{"rendered":"

19 May 2011<\/span> Last updated at<\/span> 20:47 ET<\/span><\/span><\/p>\n
\n
\n
\"Paying<\/p>\n

Please turn on JavaScript.<\/strong> Media requires JavaScript to play.<\/p>\n<\/div><\/div>\n

Watch: Rory Cellan-Jones demonstrates how it can work<\/p>\n<\/div>\n

The first service that allows users to pay for purchases via their mobile phone has been launched in the UK.<\/p>\n

Among shops signed up to the system are McDonalds, EAT, Pret-a-Manger and some Boots stores.<\/p>\n

Users wishing to use the system – dubbed Quick Tap – will need Orange and Barclaycard accounts as well as a handset set up for contactless payments.<\/p>\n

The idea of the mobile wallet is gaining popularity around Europe.<\/p>\n

Motorway toll<\/span><\/p>\n

The service is made possible by Near Field Communication (NFC), the short-range wireless technology that underpins many wireless payment systems.<\/p>\n

Quick Tap is a collaboration between Orange and Barclaycard. It will require a NFC-enabled Samsung Tocco Lite handset, which also goes on sale on Friday.<\/p>\n

Only purchases up to a value of \u00a315 can be made using the service but users can preload their mobile with up to \u00a3100.<\/p>\n

“Having a wallet on my phone has made it much more convenient to make purchases on the move and I like that it allows me to keep track of what I’m spending as I go,” said David Chan, chief executive of Barclaycard Consumer.<\/p>\n

“It is going to start a revolution in the way we pay for things on the high street,” added Pippa Dunn, vice president of Orange.<\/p>\n

Other stores signed up the service include Subway, Little Chef, Wilkinson and the National Trust.<\/p>\n

Later this summer, users will also be able to use the service to pay the toll on the M6 motorway.<\/p>\n

Olympic vision<\/span><\/p>\n

Giles Ubaghs, an analyst with Datamonitor, thinks take-up may be sluggish.<\/p>\n

“It is an important first step but I think there could be a lack of incentive. Early adopters may like it for the novelty value but the majority just won’t see the point,” he said.<\/p>\n

Mobile wallet services have been available in Japan for some years and operator DoCoMo NTT spent a good deal of cash getting them up and running.<\/p>\n

“They even had to buy a convenience store chain to get the readers in there but all the evidence is that people don’t use it that often. Only around 10% seem to use the NFC functionality on their phones,” said Mr Ubaghs.<\/p>\n

Mobile couponing, where people can swipe their handsets in order to get discounts on goods, could kickstart NFC technology, he thinks.<\/p>\n

Or it could find popularity in the future as an alternative to Bluetooth.<\/p>\n

“It may be used for swapping data from phone to phone or for, say, taking pictures from a phone and putting them on a TV,” he said.<\/p>\n

Nokia is believed to be bringing out an NFC-enabled version of the popular game Angry Birds later this year.<\/p>\n

In 2009 O2 trialled contactless payments, using mobiles in place of the popular Oyster card which allows commuters to pay for their tube journeys.<\/p>\n

It has said it will launch its mobile wallet service later this year.<\/p>\n

By the time of the Olympics it is expected that transactions, transport and tickets will all be available via contactless technology.<\/p>\n

Currently there are 50,000 stores with NFC-enabled readers in the UK.<\/p>\n

Some 12.9 million credit and debit cards are already in circulation.<\/p>\n<\/div>\n<\/p>\n

Read the article:
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