21:00 ET<\/span><\/span><\/p>\nA new mobile telephone emergency alert system will be launched in New York City and Washington DC by the end of the year, US officials have said.<\/p>\n
The system will allow the federal government and local authorities to reach people on their mobile phones to warn them of imminent danger.<\/p>\n
Messages from the US president or information about missing children would also be sent through the system.<\/p>\n
New York Mayor Michael Bloomberg said there would be no charge to users.<\/p>\n
‘Avoiding panic’<\/span><\/p>\nMr Bloomberg unveiled the Personal Localized Alerting Network, or Plan, on Tuesday, explaining that the system will implemented through a special chip installed on new mobile phones.<\/p>\n
Officials anticipate that the ability to receive the notifications will spread as mobile users update their phones.<\/p>\n
Speaking at a news conference near Ground Zero – the site of the attacks on New York on 9\/11 – Mr Bloomberg was accompanied by Federal Communications Commission Chairman Julius Genachowski.<\/p>\n
Mr Genachowski said every mobile phone carrier is expected to participate.<\/p>\n
Carriers may allow their clients to opt out of receiving notifications from local officials and information about missing children, but receiving presidential alerts will be mandatory.<\/p>\n
The system works through GPS technology and will send some of the alerts based on a user’s location.<\/p>\n<\/div>\n<\/p>\n
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