{"id":416509,"date":"2011-05-03T16:42:43","date_gmt":"2011-05-03T16:42:43","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/05\/03\/sugar-set-for-apprentice-shake-up\/"},"modified":"2011-05-03T16:42:43","modified_gmt":"2011-05-03T16:42:43","slug":"sugar-set-for-apprentice-shake-up","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/05\/03\/sugar-set-for-apprentice-shake-up\/","title":{"rendered":"Sugar set for Apprentice shake-up"},"content":{"rendered":"

3 May 2011<\/span> Last updated at<\/span> 12:42 ET<\/span><\/span><\/p>\n

By Fiona Bailey<\/span> Entertainment reporter, BBC News<\/span><\/span><\/p>\n

Lord Alan Sugar returns for the seventh series of The Apprentice next week, which will be a departure from previous outings.<\/strong><\/p>\n

The entrepreneur’s berating bark and cutting quips are also back, along with 16 more candidates who are all hoping to impress the 64-year-old.<\/p>\n

This year, more is at stake than before.<\/p>\n

“It’s no longer a job, it’s now a partnership in a business of their own choice,” Lord Sugar explains.<\/p>\n

The entrepreneur, a screen star thanks to the show, has promised a cash injection of \u00a3250,000 into the winning candidate’s chosen business, instead of a role at one of his companies.<\/p>\n

‘Moaning culture’<\/strong><\/p>\n

Lord Sugar says he wanted to shake up the format to show viewers at home that it is “easy” to start a business.<\/p>\n

“We’ve got to stop all this moaning about banks not lending money,” he explains.<\/p>\n

“I wanted to show the general public that you can start businesses from scratch. And this moaning culture that I refer to is something that needs to be disbanded.”<\/p>\n

Continue reading the main story<\/a><\/p>\n

\u201cStart Quote<\/span><\/h2>\n
\n

Don’t tell me the sky’s the limit when there are footprints on the moon\u201d<\/p>\n<\/blockquote>\n

End Quote<\/span> Candidate Melody Hossaini<\/span><\/div>\n

For someone who began his career selling car aerials out the back of a van he bought for just \u00a350, making a profit with little capital is something that he finds very easy.<\/p>\n

“That’s the message really, that on a Monday morning you go out with \u00a3250 and you can come back with \u00a3700,” says the business mogul.<\/p>\n

Now, more than 40 years on, he has an estimated wealth of some \u00a3730 million and was ranked 85th in the Sunday Times Rich List last year.<\/p>\n

And he is keen to give someone else that invaluable kick start.<\/p>\n

However, the business guru has already warned the candidates that he plans to take a back seat in the winning venture.<\/p>\n

“Don’t expect me to be doing all the work because I’m not looking for a sleeping partner,” he says in the first episode.<\/p>\n

“I’m not Saint Alan, the patron saint of bloody losers – you can look at it as a bit of an uncivil partnership, so to speak.”<\/p>\n

‘Limp handshake’<\/strong><\/p>\n

This year the list of candidates are the usual mix of overly confident and highly ambitious people.<\/p>\n

They include a former estate agent, an accountant and an inventor, who created the world’s first ever curved nail file.<\/p>\n

Melody Hossaini, 26, speaks five languages and claims she has worked with Al Gore and Dalai Lama.<\/p>\n

Introducing herself to the audience in the first show, she says: “Don’t tell me the sky’s the limit when there are footprints on the moon.”<\/p>\n

Edna Agbarha, a business psychologist, believes “a limp handshake is unforgivable” and Vincent Disneur claims his “very good looks” make him stand out.<\/p>\n

But Lord Sugar does not find the candidates’ over-zealous attitude to business off-putting.<\/p>\n

“They’re very opinionated, as you know, but I was like that when I was younger,” he smiles.<\/p>\n

But wannabe TV presenters need not apply for the show, as Lord Sugar readily admits he has felt let down by some former contestants.<\/p>\n

“In the seven years that I’ve been doing this, I’ve had people – whose names I won’t mention – who have sworn on a stack of bibles that they are here for the job.<\/p>\n

“But TV is a powerful instrument and they get a taste for it. The bottom line is that some slip through the net eventually, but they haven’t slipped through the net as far as the winners are concerned.”<\/p>\n

Karren Brady and Nick Hewer join Lord Sugar again this year to oversee the candidates and watch how they tackle each task.<\/p>\n

Brady, who replaced Margaret Mountford in 2009, says this year there is “even more determination” among the contestants.<\/p>\n

And Hewer, whose sour facial expressions have become as important as the boardroom showdown, adds: “They are even more deadly serious – because this is a huge prize, when it’s almost impossible to raise capital to start a business, here is a God send.<\/p>\n

“It’s a life changing experience and I think they recognise that.”<\/p>\n

The Apprentice returns on 10 May at 2100 BST on BBC One<\/em><\/p>\n<\/div>\n

See the original post here:
\nSugar set for Apprentice shake-up<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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