{"id":416028,"date":"2011-05-03T08:01:35","date_gmt":"2011-05-03T08:01:35","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/05\/03\/thorntons-sales-melt-over-easter\/"},"modified":"2011-05-03T08:01:35","modified_gmt":"2011-05-03T08:01:35","slug":"thorntons-sales-melt-over-easter","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/05\/03\/thorntons-sales-melt-over-easter\/","title":{"rendered":"Thorntons sales melt over Easter"},"content":{"rendered":"<p><div readability=\"67.7535545024\"><span><span>3 May 2011<\/span> <span>Last updated at<\/span> <span>04:01 ET<\/span><\/span><\/p>\n<p>Thorntons has issued a profit warning after the hot weather over Easter led to a sharp drop in its chocolate sales.<\/p>\n<p>The retailer said the hot weather in the Easter week contributed to a 22.8% drop in like-for-like sales compared with the same week last year.<\/p>\n<p>The Easter trading period accounts for about a third of all store sales in the first four months of the year.<\/p>\n<p>It now expects pre-tax profits for the year to 25 June to be \u00a33m-\u00a34.5m, down from the \u00a36.1m it reported last year.<\/p>\n<p>The company had previously expected profits to be about the same level as last year.<\/p>\n<p><span>&#8216;Weak footfall&#8217;<\/span><\/p>\n<p>Like-for-like sales in Thorntons&#8217; own stores fell 12.6% over the 16 weeks to the end of April, compared with the same period a year ago.<\/p>\n<p>Overall group sales &#8211; which includes commercial sales, franchise stores and the Thorntons Direct delivery business &#8211; fell 0.7% as commercial sales largely made up for falling store sales.<\/p>\n<p>&#8220;The past quarter has been extremely challenging particularly in our own stores and for franchisees and we foresee this weakness in High Street footfall and spending continuing,&#8221; said Jonathan Hart, Thorntons chief executive.<\/p>\n<p>&#8220;We took steps to ensure that our ice cream was available in more stores than last year ahead of the Easter trading period.<\/p>\n<p>&#8220;However, these significant additional sales were insufficient to offset the impact of the weather on those of our core chocolate items.&#8221;<\/p>\n<p>Shares in Thorntons fell 6.5% to 75p shortly after the announcement.<\/p>\n<p>In February, Thorntons had reported a fall in half-year profits after the freezing winter weather hit sales and disrupted its supply chain.<\/p>\n<\/div>\n<p>Go here to read the rest:<br \/>\n<a target=\"_blank\" href=\"http:\/\/www.bbc.co.uk\/go\/rss\/int\/news\/-\/news\/business-13264189\" title=\"Thorntons sales melt over Easter\" rel=\"noopener noreferrer\">Thorntons sales melt over Easter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> 3 May 2011 Last updated at 04:01 ET Thorntons has issued a profit warning after the hot weather over Easter led to a sharp drop in its chocolate sales. The retailer said the hot weather in the Easter week contributed to a 22.8% drop in like-for-like sales compared with the same week last year<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-416028","post","type-post","status-publish","format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thorntons sales melt over Easter - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/05\/03\/thorntons-sales-melt-over-easter\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Thorntons sales melt over Easter - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"3 May 2011 Last updated at 04:01 ET Thorntons has issued a profit warning after the hot weather over Easter led to a sharp drop in its chocolate sales. 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