The Japanese electronics maker Sony has announced its first foray into the popular tablet PC market, unveiling two new devices.<\/p>\n
The gadgets will use Google’s Android operating system, according to the company’s deputy president Kunimasa Suzuki.<\/p>\n
Sales of tablet PCs have been booming globally, led by the success of Apple’s ipad.<\/p>\n
Sony has said it wants to become a leading player in the market.<\/p>\n
The success of iPad has seen many consumer electronics companies, like Samsung and HTC, launch their own versions of the tablet PC in an effort to capture a share of the growing market.<\/p>\n
‘Ambitious goal’<\/p>\n
According to research firm Gartner, sales of tablet PCs are likely to quadruple in the next four years to almost 294m units.<\/p>\n
Sony has indicated that it is aiming to become the second largest player in the segment behind Apple within one year.<\/p>\n
However, analysts say that Sony will find it tough to achieve that target.<\/p>\n
“They don’t have the starting advantage,” said Manoj Menon of Frost & Sullivan.<\/p>\n
“It is going to become an increasingly crowded market place and given the players, it is a fairly ambitious goal,” he added.<\/p>\n
Niche segments<\/strong><\/p>\nAnalysts say that as the tablet PC market evolves over the next few years and the number of players grow, companies will have to find their niche.<\/p>\n
“There will be specific segments that companies will cater to,” said Mr Menon.<\/p>\n
“Research in Motion (RIM) is big player in enterprise segment, Apple has captured the consumer market and is now targeting the enterprise sector,” he added.<\/p>\n
Mr Menon said that this is where Sony has a unique advantage.<\/p>\n
Its gadgets like PlayStation already allow users in different parts of the world to interact and play games with other.<\/p>\n
He said the electronics maker has a long standing partnership with Ericsson and together they could play a big role in the coming years.<\/p>\n
“We estimate that by the year 2020 we will see 80bn gadgets connected to each other worldwide,” he said.<\/p>\n
“Given the expertise Sony has in consumer market and that of Ericsson in network operations, they could have a big impact in connecting the tablet segment,” he added.<\/p>\n
Source: BBC<\/p>\n<\/div>\n<\/p>\n
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