{"id":3971,"date":"2011-12-01T15:56:15","date_gmt":"2011-12-01T15:56:15","guid":{"rendered":"http:\/\/www.ghanamma.net\/2011\/12\/apple-google-diss-standard-mobile-app-rating-system\/"},"modified":"2011-12-01T15:56:15","modified_gmt":"2011-12-01T15:56:15","slug":"apple-google-diss-standard-mobile-app-rating-system","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2011\/12\/01\/apple-google-diss-standard-mobile-app-rating-system\/","title":{"rendered":"Apple, Google diss standard mobile app rating system"},"content":{"rendered":"

\"\"<\/a><\/p>\n

In the Android Market, Google assigns content ratings that range from “Everyone” to “High Maturity.”<\/p>\n<\/div>\n

In an effort to streamline and simplify the maturity ratings of software in mobile app stores, CTIA, the international wireless industry association, yesterday proposed a ratings system that store owners could voluntarily adopt.<\/p>\n

Google and Apple<\/a> basically told the CTIA to stuff it \u2014 they\u2019re sticking with their own rating schemes.<\/p>\n

\u201cWe\u2019ve put a lot of effort<\/a> into Android Market\u2019s rating system, which now works well globally,\u201d Google spokesman Christopher Katsaros said in a statement. \u201cWhile we support other systems, we think it\u2019s best for Android users and developers to stick with Android\u2019s existing ratings.\u201d<\/p>\n

Apple, too, has outlined its app review guidelines<\/a> in extensive detail, but has not publicly commented on the CTIA app rating issue.<\/p>\n

In the Android<\/a> Market, Google assigns content ratings that range from \u201cEveryone\u201d to \u201cLow Maturity\u201d to \u201cHigh Maturity,\u201d but provides no details on the specific content that inspired its ratings. However, outlines for the ratings are provided in Google\u2019s Android Market support forum<\/a>.<\/p>\n

In its App Store, Apple provides an age rating ranging from 4+ to 17+, and lists the reasons for assigning its maturity rating. For instance Plants vs Zombies received a 9+ rating for Infrequent\/Mild Horror\/Fear Themes and Infrequent\/Mild Cartoon or Fantasy Violence.<\/p>\n

The CTIA\u2019s guidelines<\/a> aim to score smartphone and tablet apps on a five-point scale based on their violence and sexual content. The ratings, which would be controlled by the Entertainment Software Rating Board (which also controls computer and videogame maturity ratings) would range from \u201cEveryone\u201d to \u201cAdults Only.\u201d<\/p>\n

Apple\u2019s App Store alone has more than half a million apps<\/a> and Android is getting close to that number with at least 300,000.<\/p>\n

CTIA announced it would be developing its app rating system in March. The initiative would call for \u201cvoluntary self-certification of apps.\u201d The system would make it easier for parents to see \u2014 regardless of mobile platform \u2014 if an app was appropriate for their child. The mobile application rating system was officially announced<\/a> on Tuesday.<\/p>\n

AT&T, Sprint, Verizon Wireless, T-Mobile USA, U.S. Cellular and Microsoft are the founding bodies of the age-appropriateness rating system.<\/p>\n

It works like this: App developers answer an online questionnaire about their app\u2019s content, including whether it shares location information, has a social networking component, and if it contains violence or sexual content, among other things. Apps would receive their rating almost instantaneously, and if a developer disagreed with the assigned rating, it could appeal it. The ESRB would regularly test popular applications and monitor complaints.<\/p>\n

CNN<\/strong><\/em><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

In the Android Market, Google assigns content ratings that range from “Everyone” to “High Maturity.” In an effort to streamline and simplify the maturity ratings of software in mobile app stores, CTIA, the international wireless industry association, yesterday proposed a ratings system that store owners could voluntarily adopt. <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3971","post","type-post","status-publish","format-standard"],"yoast_head":"\nApple, Google diss standard mobile app rating system - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2011\/12\/01\/apple-google-diss-standard-mobile-app-rating-system\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Apple, Google diss standard mobile app rating system - Ghanamma.com\" \/>\n<meta name=\"twitter:description\" content=\"In the Android Market, Google assigns content ratings that range from "Everyone" to "High Maturity." 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